RS Components.compressed
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Data Analysis<br />
5<br />
Dwell Time Width Depth<br />
Background<br />
One of the fundamental questions new customers are likely to ask is:<br />
‘why should I abandon my online shopping patterns and start a<br />
relationship with <strong>RS</strong> <strong>Components</strong>?’ Whats in it for me? Creating this<br />
customer-focused experience that will set you apart from the crowd.<br />
Question to ask<br />
Who are your customers?<br />
How do customers currently use your home page?<br />
What tasks do customers want to complete when they visit your home<br />
page?<br />
What content are customers looking for via your home page?<br />
How can you help customers find the information they need via your<br />
home page?<br />
Notes<br />
• Customers are spending only 90 sec or so on homepage<br />
• Opportunity to provide rich content for customer with larger screen<br />
sizes use screen real estate up to 1200px<br />
• Half of user are accessing <strong>RS</strong> content through mobile device and will<br />
increase over time. One of the most appealing aspects of targeting<br />
Mobile devices is a responsive website can provide a great userexperience<br />
• Repeat visitors vs New visits—search<br />
3
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