AB 219 Unit 7 Assignment New Product Development Process (Kaplan)
AB 219 AB/219 AB219 Unit 7 Assignment New Product Development Process (Kaplan) Directions for completing this Assignment: Watch the video on Developing and Managing products: ©GaGa’s Inc. Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’s Inc. in the template provided below. Part 1: Short Essay: Write a minimum 200 word discussion in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing. With regard to consumer appeal, compare and contrast the GaGa’s brand with the Sherbetter name of the product. Why did Jim King and his wife choose the GaGa’s brand over the use of Sherbetter as the brand of the product? Type the following phrase into your website browser: “Gaga Gourmet Frozen Dessert and Ice Cream.” On the results page, identify retailer websites and social media websites that feature the Gaga’s brand and product offerings. Explore these resources and identify a single Gaga Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet product offering: Product Features Product Benefits Product Packaging Product Labeling Trademark Part 2: Defend Your Answer Challenge: Step 1: Highlight your multiple choice answer in yellow. Step 2: Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice and true/false questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.
AB 219 AB/219 AB219 Unit 7 Assignment New Product Development Process (Kaplan)
Directions for completing this Assignment:
Watch the video on Developing and Managing products: ©GaGa’s Inc.
Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’s Inc. in the template provided below.
Part 1:
Short Essay: Write a minimum 200 word discussion in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.
With regard to consumer appeal, compare and contrast the GaGa’s brand with the Sherbetter name of the product. Why did Jim King and his wife choose the GaGa’s brand over the use of Sherbetter as the brand of the product?
Type the following phrase into your website browser: “Gaga Gourmet Frozen Dessert and Ice Cream.” On the results page, identify retailer websites and social media websites that feature the Gaga’s brand and product offerings. Explore these resources and identify a single Gaga Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet product offering:
Product Features
Product Benefits
Product Packaging
Product Labeling
Trademark
Part 2:
Defend Your Answer Challenge:
Step 1: Highlight your multiple choice answer in yellow.
Step 2: Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice and true/false questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.
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Type the following phrase into your website browser: “Gaga Gourmet Frozen Dessert and Ice<br />
Cream.” On the results page, identify retailer websites and social media websites that feature<br />
the Gaga’s brand and product offerings. Explore these resources and identify a single Gaga<br />
Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet<br />
product offering:<br />
<strong>Product</strong> Features<br />
<strong>Product</strong> Benefits<br />
<strong>Product</strong> Packaging<br />
<strong>Product</strong> Labeling<br />
Trademark<br />
Part 2:<br />
Defend Your Answer Challenge:<br />
Step 1: Highlight your multiple choice answer in yellow.<br />
Step 2: Write a 100 (or more) word discussion in defense of each of your answers to the<br />
multiple choice and true/false questions using research from your textbook to help substantiate<br />
your understanding of products and the new product development process. Apply APA style<br />
referencing in your writing.<br />
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