A decade of digital Keeping pace with transformation

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Looking back to look forward The world was a simpler place when PwC first set out to measure Digital IQ 10 years ago. “Digital” was just another name for “IT.” The CIO was not generally regarded as a strategic leader. And although huge shifts were occurring in the ways technology and information were used—think Web 2.0 and startups like YouTube and LinkedIn—this innovation had yet to find its way into the enterprise. There, putting technology to work to improve productivity was a relatively straightforward, and siloed, job. And the lack of IT and business alignment was a common refrain. A decade later, the scope and scale of digital-driven change has grown immensely, and organizations of all types have spent a lot of time and money to keep up. CEOs have embraced digital as part of their mandate. Enterprises have also (nearly) closed the gap between the IT and business sides of the house. Today, you’d be hard-pressed to find a modern organization that doesn’t see technology as integral to business strategy as well as operations. 2017 Global Digital IQ ® Survey 2
Yet despite these notable advances, in some ways company leaders are no better equipped to handle the changes coming their way than they were in 2007. In fact, Digital IQ—the measurement of an organization’s abilities to harness and profit from technology—has actually declined since we began asking executives to self-assess their own organizations. Enterprises aren’t so much falling behind as struggling to keep up with accelerating standards. And looking ahead, it is clear most are not ready for what comes next—and after that—as technologies continue to combine and advance, and new ways of doing business go from inception to disruption seemingly overnight. How, then, can company leaders be expected to consistently unlock value from digital investments in a rapidly advancing world? The answer is at once simple and infinitely complex: Focus on the human experience. That entails rethinking how you define and deliver digital initiatives, considering employee and customer interactions at every step of the way, investing in creating a culture of technology innovation and adoption, and much more. Focus on the human experience: Rethink how you define and deliver digital initiatives, consider employee and customer interactions at every step of the way, invest in creating a culture of tech innovation and adoption, and much more. 2017 Global Digital IQ ® Survey 3
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A decade of digital Keeping pace with transformation

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