EmtecBrandGuidelines_Final_Online_17x11

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Chapter 02: Brand Colors Emtec Brand Guidelines 2017 9
and colors Emtec - Logotype Art Suitcase This is a guide to the new Emtec logotype art suitcase. The logos have been created in RGB, CMYK, and PANTONE for distinct online and offline applications. Also, each Screen logo has been provided in EPS, PNG, and JPG file formats in order to provide flexibility for your future needs. Color Applications: RGB CMYK PANTONE RGB stands for Red, Green and Blue and in general, RGB is associated with screens, including computer screens, mobile devices, and screen projectors. Any image that is optimized for a monitor is in RGB mode and as such, many computer graphics applications also default to the RGB color space. In RGB mode, white is the sum of all three colors whereas black is the absence of all three colors. CMYK is a four-color process printing that stands for Cyan, Magenta, Yellow and Black. CMYK is the type of color you find on most printed materials such as brochures and trade show banners. Pantone, often known as spot colors, are premixed colors with published color formulas. Every Pantone colors is referenced in a Pantone swatch books and each color has number corresponding to it. Pantone colors are good because they are sharp and you know exactly what you are going to get. They are used to help eliminate complications and disappointments when a job goes to print. Unfortunately, printing with Pantone colors is expensive and should only be used if a specific job cannot be handled by CMYK. Emtec Brand Guidelines 2017 10
Page 1 and 2: Emtec Brand Guidelines Updated Febr
Page 3 and 4: table of contents Chapter 02: Brand
Page 5 and 6: logo guidelines Emtec Brand Signatu
Page 7 and 8: logo guidelines Clear Space & Minim
Page 9: logo guidelines Background Control
Page 13 and 14: and colors Primary Color Palette Th
Page 15 and 16: Chapter 03: Brand Typography Emtec
Page 17 and 18: and typography Secondary Typefaces
Page 19 and 20: and typography Powepoint Typefaces
Page 21 and 22: Chapter 04: Message Platform Emtec
Page 23 and 24: Chapter 05: Key Templates Emtec Bra
Page 25 and 26: key templates Envelopes #14 Envelop
Page 27 and 28: At its core, the Emtec experience i

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