The Perfumes Shop Mothers Day ROI

THE
SCENTS
GLOSSARY
51 WHERE TO WEAR
Your pulse points are naturally warmer
than other areas of your body and heat
intensifies the scent, so apply perfume
to wrists, neck and the inside of elbows.
Feeling daring? Try spritzing scent behind
your knees, above your hip bones
and on the small of your back.
2 SETTLE IN
Rubbing your wrists together after spraying
your signature perfume will bruise the scent.
Instead, spray and let it settle – the smell
will last longer.
3 SEASONAL SCENTS
Just like you have clothes for different
seasons, some scents suit the warmer
weather, while others smell like a cosy,
winter’s night in. Choose citrus, fruity,
aquatic and floral scents for summer
and spring; and oriental, spicy and
woody for winter and autumn.
4 LAYER BY LAYER
RULES OF
SCENT
Using the body wash and lotion versions
of your fave scent before spritzing
your perfume on your pulse points will
help make it last longer on your skin.
5 MAKES SCENTS
Store your perfume bottles in a cool, dark
place and keep them out of direct sunlight
to make sure they retain their lush scent.
NOTES
The top, middle and base notes are different
parts of the scent journey. Top is the first scent
your nose experiences followed by the smell of
the middle and base notes as the perfume dries
on your skin.
TOP NOTES
The first impression of the scent when it’s applied
to the skin. Usually the most volatile
of ingredients.
MIDDLE (HEART) NOTES
The core of a perfume that gives the scent its
character, the middle notes tend to dictate the
family group.
BASE NOTES
These are the final notes that mingle with the
heart notes to create the body of scent. They
linger the longest after the other notes have
evaporated.
STRENGTH
The concentration of a scent is determined by its
ratio of base. The higher the concentration, the
longer lasting and more intense it will be.
PERFUME
It’s highly concentrated and contains the highest
percentage of base, so just a dab or two will do.
EAU DE PARFUM
This should be applied more than perfume.
It adds depth and lasts longer on the skin than
an EDT.
EAU DE TOILETTE
This is a lighter scent. It can be spritzed throughout
the day to add intensity.
AFTERSHAVE
For use after shaving. Aftershaves generally
have antiseptic properties.
FAMILIES
Scents are grouped into families according
to the major characteristics they exhibit.
Sub-families are the blending of two families.
CITRUS
Scents that are characterised by the fresh
elements of lemon, orange, grapefruit,
bergamot or pomelo.
FLORAL
Has the characteristics of a specific flower or a
blend of several flower notes, such as jasmine,
lily and rose.
FRUITY
Where the scent has a noticeably fruity element
linked to berries, apple blossom, lychee or
others.
ORIENTAL
Often using spices associated with the Orient,
these scents are well suited to evening or winter
wear.
WOODY
An odour that is linked to the aroma of
freshly cut dry wood or fibrous roots, such as
sandalwood or vetiver.
TECHY
ACCORD
A blend of the three or four notes, which lose
their individual identities and create a new
scent.
EVAPORATION
The process of changing from a liquid to a
vapour.
LAYERING
The use of two or more scent forms, usually
starting with a fragrant product in the bath or
shower.
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