UOP MKT 421 Final Exam Answers for questions of Marketing Research Paper
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• Identify the appropriate place and promotional strategy that<br />
should be used in developing the strategic marketing plan.<br />
• Develop an initial sales promotion schedule.<br />
• Create an advertising plan.<br />
• Identify public relations opportunities <strong>for</strong> the product or service.<br />
• Analyze the effect <strong>of</strong> channel management decisions on the<br />
marketing <strong>of</strong> your selected product or service.<br />
• Select appropriate distribution channels <strong>for</strong> your product or<br />
service and address costs in terms <strong>of</strong> placement, shipping, and<br />
middlemen.<br />
• Develop a budget <strong>for</strong> your plan.<br />
• Identify quantifiable elements that can be used to evaluate,<br />
monitor, and control the effectiveness <strong>of</strong> your marketing plan.<br />
Prepare a 15- to 20-minute oral presentation accompanied by 15- to<br />
20-slide Micros<strong>of</strong>t ® PowerPoint ® presentation illustrating your<br />
<strong>Marketing</strong> Plan <strong>Paper</strong>.<br />
Format your paper and presentation consistent with APA guidelines.