FEBRUARY 2011 - National Eyecare Group

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16 PRODUCT PROFILE Trussardi – the quintessential Italian fashion brand From its early beginnings as an accessories producer specialising in leather goods, Trussardi has almost 100 years of experience in the fast-paced world of luxury clothing and accessories. Over the past century, this quintessentially Italian fashion house has become known as a purveyor of Italian chic. Constantly evolving and growing, the house of Trussardi today is a visionary in the fashion world with the brands Trussardi 1911, Tru Trussardi and TJ Trussardi Jeans. With the recent launch of Tru Trussardi eyewear, in partnership with the Charmant Group, the fashion house is set to embrace a new army of devotees with a passion for high quality, fashion-forward frames and sunglasses. Innovation and reinvention Since its establishment by Dante Trussardi in Bergamo in 1911, Trussardi has been regarded as the ultimate emblem of Italian aesthetics, luxury, craftsmanship and panache. The company’s attention to design detail and commitment to excellence attracts an exclusive global clientele. In the 1960s, Dante’s grandson Nicola reinvented Trussardi as a luxury fashion brand through a diversification into clothing and accessories, the creation of the sleek greyhound logo as the emblem for all Trussardi products, and in 1976 the opening of the first Trussardi boutique. The first ready-to-wear collections in the 1980s paved the way for a surge of activity in the 1990s with the opening of Trussardi stores and shops-in-shops worldwide and brand extension into an array of quality products. Current president and CEO, Beatrice Trussardi, continues the tradition of invigorating the Trussardi name. Trussardi 1911, an exclusive designer fashion label, and urban and casual brands Tru Trussardi and TJ Trussardi Jeans are recent innovative directions. In the arts, the Fondazione Nicola Trussardi holds free exhibitions of contemporary art and cultural events throughout Milan. In cuisine, Il Ristorante Trussardi Alla Scala, a two-star Michelin restaurant, and the bustling Café Trussardi specialise in Italian fine dining. The Trussardi Group represents a synthesis of Italian fashion, art and culture with vision, innovation and a commitment to excellence. Shared goals and ideals Launched in the UK last month, the debut spring/summer 2011 Tru Trussardi eyewear collection balances the elements of timeless heritage with high tech innovation. “Trussardi and Charmant share many of the same ideals including attention to detail, unmatched quality and craftsmanship and an overall striving for perfection in the products designed, their manufacture and their presentation,” said Masao Miyachi, president of Charmant. “The Trussardi eyewear range embodies our shared EYEWEAR ITALIAN HERITAGE MEETS HIGH TECH INNOVATION goals. Using our skills and experience as one of the leading international optical firms, we are dedicated to the creation of a tailor-made collection reflective of Trussardi’s luxurious style and heritage and complementary to the entire Trussardi product palette,” Mr Miyachi added. The inaugural collection of Tru Trussardi sunwear and optical frames epitomises everyday elegance, with styles targeted at men and women who enjoy dynamic metropolitan lifestyles. “The Tru Trussardi eyewear customer is confident in their individual style and searches for strong looks to complement their wardrobe,” said Louise Brunton, Charmant UK general manager. “Connoisseurs of quality, they also enjoy contemporary twists on the casual and the classic.” Signature sunwear shapes The sunwear line-up offers an impressive range of signature shapes that express the brand’s Italian legacy and showcase unexpected uses of leather and tailoring treatments. Louise explained: “A fresh mix and match of materials, including hard and soft, matte and glossy, warm and cold, creates interesting and tactile experiences for the coming seasons.” For men, the Tru Trussardi sunwear collection is inspired by the Urban Dandy, both in his rock and classic stages of development. The Rock Dandy frames tend to be bigger in size, square with generous rims and metal detailing like studs. TR12812 (pictured) features an acetate metal sandwich with real leather embedded on the bridge and temples. A belt Model TR12812 for men features leather on the bridge and temples
uckle from the main collection inspired TR12813, which also has a metal bridge topped with leather. The Classic Dandy group showcases retro shapes and elegant forms with leather detailing. TR12815 is a contemporary twist on the JFK shape. The vintage aviator has been updated with leather across the double bridge bar and along the outside of the temples in TR12818. Model TR12800 for women has an attention-grabbing gap between lens and frame Urban Wild Glam is the theme for the women’s Tru Trussardi sunwear collection. The Exotic City styles feature oversized, elegant and expressive shapes, custom-made acetate with exotic snakeskin patterns and braided end-piece and temple detailing taken from belts and bags in the company’s accessories collection. TR12800 (pictured) has leather details at the temple and bridge and an attention-grabbing gap between lens and upper metal frame. TR12801 has a leather pattern lasered in acetate onto the temple and all over the bridge. The Elegant Heavy Metal styles are distinctive, edgier shapes with snakeskin patterns in metal, 3D end-pieces clipped onto acetate, structured acetate that looks like wood and marble plus cold metal, and unusual mixes of materials that create new tactile surfaces: soft clear acetate contrasts with hard metal edges for example. TR12806 plays with different materials and has a metal bar on top of the frame with a lasered leather pattern, while TR12808 (pictured) features this lasered pattern in its metal end-pieces. Model TR12808 for women features a lasered leather pattern in its metal end-pieces Up-to-the-minute opticals The optical collection marries contemporary shapes with casual elegance and adds in a subtle nuance of Italian chic. “This collection is fresh and wearable for all trendy classic metropolitan types who like to underline their personal style with a hint of understated fashion,” said Louise. The women’s optical collection stands out for its subtle and smart detailing and design. Inspired by the latest trend of cat’s eye shapes, the women’s spectacles are slightly pointed but still classic and elegant, for example, Custom-made acetate is blended with a snakeskin pattern inside the temple of model TR12703 for women TR12703 (pictured) which features custom-made acetate with a snakeskin pattern inside the temple. The collection also offers a range of classic elegant shapes with subtle and discreet detail evocative of the brand’s heritage. As with the sunwear, a leather pattern is lasered into acetate or metal or as a colourful pattern inside the temple. Style TR12704, for example, features an end-piece in metal with a lasered leather pattern. The men’s optical range offers modern interpretations of classic shapes. These styles are geared up for self-confident men who appreciate fashion, demand quality and who like to use eyewear to express their signature look. The classic shapes feature Clubmaster like TR12707 (pictured) and vintage-inspired round forms such as TR12709, which perfectly balance material and colour. The styles are designed to be distinctive but not too brash, bringing out the Italian side in every man. Finally, the Trussardi 1911 eyewear collection incorporates the fundamental principles of this prestigious brand: quality, exclusivity, attention to detail, bold looks and incisive and fresh design. The styles are inspired by cult classics with a contemporary twist. Clear lines and subtle decorative details lend a sophisticated, understated look. The Trussardi 1911 eyewear collection debuts with an exciting capsule range of sunwear styles for men and women. To find out more about the Tru Trussardi and Trussardi 1911 eyewear collections, contact Charmant on 020 8992 9222 or email sales@charmant.co.uk. Visit the new Charmant website at www.charmant.com PRODUCT PROFILE 17 Classic shapes for men, such as model TR12707, are part of the offering The Trussardi 1911 collection debuts with a capsule range of sunwear for men and women
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