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and colors<br />

Primary Color Palette<br />

The core Emtec color palette is a critical brand<br />

element which needs to be used consistently<br />

across all brand communications to maintain a<br />

unified brand identity.<br />

These colors should be the featured and primary<br />

colors in our communications.<br />

Spark<br />

(<strong>Red</strong>)<br />

Logotype<br />

Black)<br />

Tagline<br />

Black & <strong>Red</strong>)<br />

Primary Logo Colors<br />

Here are the approved primary color palette,<br />

shown as Pantone, CMYK, RGB and hexidecimal<br />

values.<br />

PANTONE CMYK RGB Hexidecimal<br />

485 C<br />

8 97 100 1<br />

220 41 30<br />

DC291E<br />

<strong>Red</strong><br />

422 C<br />

39 32 30 1<br />

161 161 164<br />

A1A1A4<br />

Gray<br />

Nuetral Black<br />

70 68 64 74<br />

35 31 32<br />

231F20<br />

Black<br />

12 Emtec Brand Guidelines 2017

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