The Trillion Dollar UX Problem

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Learnings from UX-Centric Companies A Comprehensive Guide to the ROI of UX - PAGE 30
“Google teams design the product based on what people (some call them users) really need to know.” - Tomer Sharon, head of UX, WeWork, formerly of Google A Comprehensive Guide to the ROI of UX - PAGE 31
Page 1 and 2: The Trillion Dollar UX Problem: A C
Page 3 and 4: Table Of Contents 5 7 20 30 39 43 E
Page 5 and 6: Executive Summary: The Trillion Dol
Page 7 and 8: A Comprehensive Guide to the Moneta
Page 9 and 10: Not investing in UX How did we lear
Page 11 and 12: Another example of the negative imp
Page 13 and 14: “Design-driven businesses have ou
Page 15 and 16: The companies with the highest inve
Page 17 and 18: Further research highlights: • On
Page 19 and 20: “UX can take a good product and m
Page 21 and 22: “UX provides tools and methods th
Page 23 and 24: The positive human impact of invest
Page 25 and 26: “The impact of UX is apparent, an
Page 27 and 28: A larger scale example of when the
Page 29: “How do I explain what I do at a
Page 33 and 34: Airbnb Airbnb was created to make t
Page 35 and 36: Google’s UX strategy is split int
Page 37 and 38: In this segment we saw how leading
Page 39 and 40: Conclusion: What Did We Learn? A Co
Page 41 and 42: theUXSCHOOL Conclusion: What Did We
Page 43 and 44: Contributors A Comprehensive Guide
Page 45 and 46: Joseph de Garr, UX hiring, Zalando
Page 47: A Comprehensive Guide to the ROI of

The Trillion Dollar UX Problem

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