spring - Merrell Publishers
spring - Merrell Publishers
spring - Merrell Publishers
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new TiTle graPhiC Design & illusTraTion<br />
£17.95 UK<br />
$29.95 US<br />
$32.95 CAN<br />
soft flexi binding iSbN 978-1-8589-4567-5<br />
160 pages<br />
22 x 17 cm (6 3 ⁄4 x 8 3 ⁄4 in)<br />
april UK and North America<br />
Rights available<br />
relaTeD TiTle<br />
The Ten Commandments of<br />
Typography/Type Heresy<br />
Breaking the Ten Commandments<br />
of Typography<br />
iSbN 978-1-8589-4355-8 (hbk)<br />
£14.95 UK $22.95 US $29.95 CAN<br />
12 merrell SPRiNG 2012<br />
Type Matters!<br />
Jim Williams<br />
Foreword by ben Casey<br />
once upon a time, only typesetters needed to know about<br />
kerning, leading, ligatures and hanging punctuation. Today, however,<br />
most of us work on computers, with access to hundreds of fonts,<br />
and we’d all like our letters, reports and other documents to look<br />
as good – and be as readable – as possible. but what does all the<br />
confusing terminology about ink traps, letter spacing and visual<br />
centring mean, and what are the rules for good typography?<br />
Type Matters! is a book of tips for everyday use, for all users<br />
of typography, from students and professionals to anyone who<br />
does any layout design on a computer. The book is arranged<br />
into three chapters: an introduction to the basics of typography;<br />
headline and display type; and setting text. Within each chapter<br />
there are sections devoted to particular principles or problems,<br />
such as selecting the right typeface, leading and the treatment<br />
of numbers. examples show precisely what makes good<br />
typography – and, crucially, what doesn’t. Authoritatively written<br />
and designed by a practitioner and teacher of typography,<br />
Type Matters! has a beautifully clear layout that reinforces the<br />
principles discussed throughout.<br />
• The ultimate book of typography tips for anyone interested in<br />
improving the look of their type<br />
• Clear subject-by-subject structure helps the reader quickly<br />
identify the relevant topic<br />
• elegantly designed, with soft flexi binding, ribbon placeholders<br />
and an elastic enclosure, ideal for handy desktop reference<br />
JiM WilliAMS began his career as a typographer in advertising,<br />
and is now an award-winning graphic designer and a senior<br />
lecturer in graphics at Staffordshire University. beN CASey is<br />
Creative Director of The Chase design consultancy and Professor<br />
of Visual Communication at the University of Central Lancashire.<br />
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