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spring - Merrell Publishers

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new TiTle graPhiC Design & illusTraTion<br />

£17.95 UK<br />

$29.95 US<br />

$32.95 CAN<br />

soft flexi binding iSbN 978-1-8589-4567-5<br />

160 pages<br />

22 x 17 cm (6 3 ⁄4 x 8 3 ⁄4 in)<br />

april UK and North America<br />

Rights available<br />

relaTeD TiTle<br />

The Ten Commandments of<br />

Typography/Type Heresy<br />

Breaking the Ten Commandments<br />

of Typography<br />

iSbN 978-1-8589-4355-8 (hbk)<br />

£14.95 UK $22.95 US $29.95 CAN<br />

12 merrell SPRiNG 2012<br />

Type Matters!<br />

Jim Williams<br />

Foreword by ben Casey<br />

once upon a time, only typesetters needed to know about<br />

kerning, leading, ligatures and hanging punctuation. Today, however,<br />

most of us work on computers, with access to hundreds of fonts,<br />

and we’d all like our letters, reports and other documents to look<br />

as good – and be as readable – as possible. but what does all the<br />

confusing terminology about ink traps, letter spacing and visual<br />

centring mean, and what are the rules for good typography?<br />

Type Matters! is a book of tips for everyday use, for all users<br />

of typography, from students and professionals to anyone who<br />

does any layout design on a computer. The book is arranged<br />

into three chapters: an introduction to the basics of typography;<br />

headline and display type; and setting text. Within each chapter<br />

there are sections devoted to particular principles or problems,<br />

such as selecting the right typeface, leading and the treatment<br />

of numbers. examples show precisely what makes good<br />

typography – and, crucially, what doesn’t. Authoritatively written<br />

and designed by a practitioner and teacher of typography,<br />

Type Matters! has a beautifully clear layout that reinforces the<br />

principles discussed throughout.<br />

• The ultimate book of typography tips for anyone interested in<br />

improving the look of their type<br />

• Clear subject-by-subject structure helps the reader quickly<br />

identify the relevant topic<br />

• elegantly designed, with soft flexi binding, ribbon placeholders<br />

and an elastic enclosure, ideal for handy desktop reference<br />

JiM WilliAMS began his career as a typographer in advertising,<br />

and is now an award-winning graphic designer and a senior<br />

lecturer in graphics at Staffordshire University. beN CASey is<br />

Creative Director of The Chase design consultancy and Professor<br />

of Visual Communication at the University of Central Lancashire.<br />

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