Brand Style Guide

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and definition

FOX AND HELL GIRL: FASHION FOR THE DARING,

BOLD, and UNTAMEABLE WOMAN; dress for the

free-spirited rebel; EDGY AND PLAYFUL

SILHOUETTES; THE CALM AND THE STORM.

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and definition FOX AND HELL GIRL: FASHION FOR THE DARING, BOLD, and UNTAMEABLE WOMAN; dress for the free-spirited rebel; EDGY AND PLAYFUL SILHOUETTES; THE CALM AND THE STORM. 3

BRAND VISION & MISSION FOX AND HELL GIRL CHALLENGES GENERALIZATIONS OF FEMINIITY. FOX AND HELL GIRL DESIGNS FOR THE SUPERIOR AND NOT THE INFERIOR, THE WILD NOT THE SUBMISSIVE. THE BRAND MISSION IS TO FILL THE CLOSESTS OF WOMEN OF THE GLOBE.

Page 1 and 2: COMPANY BRAND BOOK 2017
Page 3: IDENTITY
Page 7 and 8: the LOGO
Page 9 and 10: logo construction WHEN CONSIDERING
Page 11 and 12: chromatic variations CHROMATIC VARI
Page 13 and 14: usage: do’s SOME LOGO USAGE DO’
Page 15 and 16: the palette
Page 17 and 18: SECONDARY colours THE FOLLOWING COL
Page 19 and 20: the TYPE SYSTEM
Page 21 and 22: SECONDARY FONT FACE: PRINT THE FOLL
Page 23 and 24: the IMAGERY
Page 25: photography usage BRAND PHOTOGRAPHY

Brand Style Guide

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