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17
FEDERATION & THE
JEWISH FUTURE
Setting the Stage for Transformation
With new leadership on board, and a commitment to
change the way we do business, Jewish Federation of
Greater Atlanta has been in a reflective mode. In
addition to the accomplishments you’ve just read
about, we are setting the stage for transformational
change as we rethink the ways we can best serve our
21st-century Jewish community.
Why transformation? Because the Jewish world is
already in a time of transformative change. Old
assumptions about organizational affiliation and old
patterns of giving and engagement are falling away.
New family structures, new norms about interfaith
marriage, and new ways to express one’s Jewish
identity are ascendant. These changes in behavior
are challenging Federations all over the country, not
just our own.
As the metrics by which we have traditionally
measured Jewish identity and affiliation become
less meaningful and less accurate, it is clear that
Federations need to rethink the way we engage and
embrace donors and the community. Armed with
data from the 2016 Jewish Community Study, we’ll
share new insights with our agencies, synagogues
and partners. It will be a powerful new tool for
understanding what Jewish Atlanta wants and
needs.
From being a stronger convener of community
resources, to strengthening our ties to Israel, to
thinking creatively about engaging our community
in service opportunities, Federation is looking
forward and imagining a transformative future.
Partner with us!
2017