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Corporate & Incentive Travel - TheMeetingMagazines.com

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PUBLISHER’S MESSAGE<br />

CSR Makes Great Sense<br />

We started covering trends and developments in corporate social<br />

responsibility (CSR) several years ago. Nowadays, CSR is<br />

recognized as an integral, even vital part of a meaningful faceto-face<br />

event in cities all across our nation. The impact of CSR reverberates<br />

throughout <strong>com</strong>munities such as New<br />

Orleans, which could use all the help it<br />

could get after the devastation wrought<br />

by Hurricane Katrina. Moreover, CSR programs,<br />

especially the charitable endeavors,<br />

provide attendees with lasting memories<br />

garnered from “doing good.”<br />

For example, in our cover story in this<br />

issue on page 12, “Impactful Meetings —<br />

CSR Programs Leave a Lasting Imprint on<br />

Communities and Attendees,” there are<br />

countless examples of successful CSR projects<br />

such as the tree-planting event at City<br />

Park in New Orleans by the Mercedes-Benz<br />

USA attendees who extended their meeting to plant 125 trees.<br />

CSR has <strong>com</strong>e a very long way in a very short time. Many corporate<br />

executives say that their employees now expect a CSR element at every<br />

event. They look forward to contributing to the <strong>com</strong>munity at large. For<br />

instance, Cisco’s Lyn Thompson says that CSR “is in the DNA of all of our<br />

employees, and every corporate offsite meeting has some kind of giveback<br />

option if at all possible.” If they run out of time, they make a donation in<br />

the employees’ names. Cisco also includes philanthropic teambuilding as<br />

part of its site visits that lead up to the annual conference. Last fall in<br />

New Orleans, Cisco volunteers and vendors even spent a day doing home<br />

repair for the St. Bernard Project’s Rebuilding Program in the city.<br />

Hotels and destinations have also stepped up to the plate with a full<br />

menu of opportunities for <strong>com</strong>panies to make a difference: Ritz-Carlton’s<br />

Community Footprints offers a variety of “volunteaming” service opportunities;<br />

Fairmont Hotels and Resorts customizes CSR programs all over<br />

the world such as painting schools and planting seeds; and CVBs such as<br />

Visit Orlando make CSR happen in their city by providing ideas and connections<br />

to the <strong>com</strong>munity.<br />

MPI’s Manager of CSR & Sustainable Events Roger Simons says, “CSR<br />

makes both business sense and moral sense...it’s a worldwide and crossindustry<br />

growth area.”<br />

Harvey Grotsky<br />

Publisher<br />

A COASTAL COMMUNICATIONS CORPORATION PUBLICATION<br />

WEBSITE<br />

www.themeetingmagazines.<strong>com</strong><br />

PUBLISHER/EDITOR-IN-CHIEF<br />

Harvey Grotsky<br />

cccpublisher@att.net<br />

CREATIVE DIRECTOR<br />

Mitch D. Miller<br />

cccartdirector@att.net<br />

MANAGING EDITORS<br />

Susan Wyckoff Fell<br />

ccceditor1@att.net<br />

Susan S. Gregg<br />

ccceditor2@att.net<br />

CONTRIBUTING EDITORS<br />

Karen Brost<br />

John Buchanan<br />

Harvey Chipkin<br />

Stella Johnson<br />

Andrea Montello<br />

Derek Reveron<br />

George Seli<br />

Steve Winston<br />

PRESIDENT & CEO<br />

Harvey Grotsky<br />

VICE PRESIDENT OF OPERATIONS<br />

David A. Middlebrook<br />

cccoperations@att.net<br />

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4 February 2011 • <strong>Corporate</strong> & <strong>Incentive</strong> <strong>Travel</strong> • <strong>TheMeetingMagazines</strong>.<strong>com</strong><br />

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