Greater Birmingham TECH brochure 2017
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C A S E S T U D I E S<br />
This global online retailer set up an office in <strong>Birmingham</strong>’s Custard Factory, Digbeth<br />
in 2013. ASOS recruited 50 highly-skilled developers, with roles focused on creating<br />
new company payment systems tailored to the needs of consumers in growth<br />
markets, including France and Germany. Based in one of <strong>Birmingham</strong>’s leading tech<br />
and creative centres, ASOS cited a 50 per cent lower cost for tech talent compared to<br />
London, this being one of their main reasons for locating in <strong>Birmingham</strong>.<br />
The decision to move to <strong>Birmingham</strong> was the obvious next step for Advanced: “We<br />
are passionate about identifying dynamic, high performing and motivated individuals<br />
who are invaluable to our future expansion and who will make a major contribution<br />
to our company culture. <strong>Birmingham</strong> is the clear choice given it has the UK’s largest<br />
regional urban economy and is the most popular destination outside the South East<br />
for mass millennial migration.” Following its acquisition by Vista Equity Partners in<br />
2015, Advanced has undergone significant transformation and investment, creating<br />
a platform for further growth. The company’s move to <strong>Birmingham</strong> demonstrates<br />
the strength of the city’s offer for major British brands looking to move to the region.<br />
Being an international company, connectivity is essential to Lombard Risk. Their<br />
position in <strong>Birmingham</strong> offers them exceptional links to both their national and<br />
overseas clients, allowing them to make the most of the integrated rail networks and<br />
airport facilities in the region. Mike Payne, Lombard Risk’s Chief Technology Officer,<br />
highlighted <strong>Birmingham</strong>’s strength in innovation as another key factor that motivated<br />
the move to the Midlands. He added: “Lombard Risk aims to be the employer of choice<br />
in <strong>Birmingham</strong> developing first class software demanded by our clients. <strong>Birmingham</strong><br />
is a fantastic city with world class universities nearby and a rich pool of talented<br />
technologists, it was an obvious place for us to invest in.”
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