24.03.2017 Views

Medley Pixel's Main Catalogue

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

It’s a fact<br />

All gifts in this chapter are<br />

BPA free.<br />

Likeliness to be kept<br />

Usability<br />

2013 Advertising Specialty Institute<br />

USEFULNESS IS KEY - CONSUMERS<br />

WILL BE MUCH MORE LIKELY TO KEEP A<br />

PROMOTIONAL GIFT THAT IS USEFUL,<br />

according to the survey. In addition to<br />

being useful, the need for gifts to be both<br />

ATTRACTIVE (42%) AND<br />

'ENJOYABLE TO HAVE' (41%)<br />

IS ALSO RELEVANT.<br />

chapter<br />

10

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!