Brood Marketing Strategy

TABLE
OF
CONTENTS
Marketing Problem................................................................................................................................3
Target Audience.....................................................................................................................................4
Creative Strategy...................................................................................................................................5
Campaign Tagline..................................................................................................................................6
Creative Executions...........................................................................................................................7-8
Alternative Marketing Campaign.......................................................................................................9
Sales Promotional Effort....................................................................................................................10
Media Plan.............................................................................................................................................11
Budget....................................................................................................................................................12
Objective...............................................................................................................................................13
Appendix A: Flyer and Stickers.........................................................................................................14
Appendix B: Pre-Roll Video Ad Storyboard...................................................................................15
Appendix C: Print Ad...........................................................................................................................16