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The Cultural Web<br />

• “A representation of the taken-for-granted<br />

assumptions, or paradigm, of an<br />

organisation and the physical<br />

manifestations of organisational <strong>culture</strong>.”<br />

• Johnson, Scholes and Whittington, p. 201


• Assumptions:<br />

The Cultural Web<br />

Johnson and Scholes, 1992<br />

– Culture is “the way things are done here”<br />

– Training programs, promotion and<br />

assessment reinforce “the way things are<br />

done” and signal what the organisation values<br />

– Indicators: logos, titles, cars<br />

– The formal organisational structures reflect<br />

the power structures and “the way things are<br />

done”


Cultural Web Questions<br />

• What are the Stories?<br />

• What are the Routines and Rituals?<br />

• What Control Systems are in place?<br />

• What Symbols Matter?<br />

• What are the Power Structures?<br />

• What are the Organisational Structures?


The Cultural Web<br />

Power structures<br />

Stories<br />

Symbols<br />

THE<br />

PARADIGM<br />

Routines and Rituals<br />

Organisational Structures<br />

Control systems<br />

Johnson, Scholes and Whittington, Exploring Corporate Strategy, 7th ed., p. 204-205.


Stories<br />

• What core beliefs do stories reflect?<br />

• How pervasive are these beliefs?<br />

• What do they relate to (successes, failures,<br />

strengths, weaknesses)?<br />

• Who are the heroes and villains?<br />

• What norms do the mavericks deviate from?


Control Systems<br />

• What is most closely monitored/controlled?<br />

• Is the emphasis on reward or punishment?<br />

• Are controls related to current histories or<br />

strategies?<br />

• Are there many/few controls?


Routines and Rituals<br />

• Which routines are emphasized?<br />

• Which would be odd if changed?<br />

• What behaviour do routines encourage?<br />

• What are the key rituals?<br />

• What core beliefs do they reflect?<br />

• What do training programmes emphasize?


Symbols<br />

• Are there particular symbols that denote the<br />

organisation?<br />

• What status symbols are there?<br />

• What language and jargon are used?<br />

• What aspects of strategy are highlighted in<br />

publicity?


Power Structures<br />

• How is power distributed within the<br />

organisation?<br />

• What are the core beliefs of leadership?<br />

• How strongly held are these beliefs?<br />

• What are the main blockages to change?


Organisational Structures<br />

• How mechanistic/organic are these<br />

structures?<br />

• How flat/hierarchical are they?<br />

• How formal/informal?<br />

• Do structures encourage competition or<br />

collaboration?<br />

• What types of power structure do they<br />

support?


The benefits of a strong <strong>culture</strong>?<br />

• “Strong <strong>culture</strong> enhances performance in two ways:<br />

First, it energizes employees by appealing to their higher<br />

ideals and values, and by rallying them around a set of<br />

meaningful, unified goals; Second, it boosts performance<br />

by shaping and coordinating employee behaviour.”<br />

» S. Cha and J. Chatman, “Mastering Leadership: Culture of<br />

Growth,” Financial Times, Nov. 2002.

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