TEXAS LAND / Profile <strong>Kasey</strong> <strong>Mock</strong>: A Man on the Move WRITTEN BY LORIE A. WOODWARD LANDMAGAZINES.COM 175
TEXAS LAND / Profile based businesses. While there may be a few hunting stories swapped, this is not a digital campfire. Instead, the guests share the secrets of their business success. “Our goal is to learn with our listeners,” <strong>Mock</strong> said. “It is a win-win: it gives our guests a larger platform for their business while expanding our network. Plus, because the information is valuable, it creates an engaged community and another sales funnel.” At this writing, the podcasts are a relatively new addition. In fact, the team is just completing its ninth episode, but the segments are already gaining a foothold in the market. Without spending a single dollar on promotion, more than 1,000 people per episode have downloaded the broadcasts. “It’s the long game and something different,” <strong>Mock</strong> said. “As a young guy in the ranch real estate industry, I can either do things the way that people have always done them or try to stir it up. I’m a stirrer.” The Keller-Williams Connection <strong>Mock</strong> appreciates the positive power of mentoring. “Throughout my life, I’ve been blessed to have good coaches and mentors,” <strong>Mock</strong> said. One of the most influential has been Gary Keller, COB and co-founder of Keller Williams Realty, the largest real estate company in the world. They met about six years ago. “Gary’s success comes from investing in people,” <strong>Mock</strong> said. “He likes people who think big and drive hard. Our lives intersected when I was ready for my next opportunity.” <strong>Mock</strong> had identified ranch real estate as his next business arena and he asked Keller for his advice about getting into the land brokerage business. Keller told <strong>Mock</strong> it was about time and he then coached him through writing a business plan. After that <strong>Mock</strong> met Mary Tennant, who was then serving as President of KWRI. They, too, developed a mentoring relationship. While <strong>Mock</strong> embraced the company’s philosophy and respected the company’s top leadership, there was a problem. KWRI was a residential company. Unbeknownst to <strong>Mock</strong>, there was a group of highlyrespected ranch brokers serving on a leadership council within the company and working toward developing a farm and ranch division. <strong>Mock</strong> joined the leadership council. “KWRI was built on the principle that if it’s good for the agent then it’s good for the company long-term,” <strong>Mock</strong> said. “We followed suit in the farm and ranch division, asking ourselves: How can we build a platform where agents would never want to leave?” As plans for the farm and ranch division were finalized, Keller Williams asked <strong>Mock</strong> to lead the new division’s launch and then stay on as its director. <strong>Mock</strong> seized the opportunity. To give KW Farm & Ranch the attention it deserved, <strong>Mock</strong> pulled back on his own business for a year. Then, he jumped back into production with <strong>Mock</strong> Ranches, running a lean team consisting of himself, a certified assistant and two referring associates. This year, he will hire two full-time land specialists. <strong>Mock</strong> Ranches is a Keller Williams Team, which gives the boutique firm the power of the international giant’s marketing, technology and training prowess. In 2015 for instance, Training Magazine named Keller Williams as the “#1 Training Organization in the World.” “We can bring the resources of the largest real estate company in the world to bear along with the personal service that people expect when they are making what is generally the largest expenditure in their lives,” <strong>Mock</strong> said. “It’s a winning combination for everyone involved.” Putting together a deal that is a win-win for everyone seated at the table is important to <strong>Mock</strong>. For him, the best deals are not always the biggest. One of his most memorable deals involved two ranches and an agreement between neighbors. The sellers hadn’t listed their property, but the buyers wanted to secure it as a hedge against development in rapidly developing Hays MOCK RANCHES Mission, Values, Beliefs, Perspective Mission: To build businesses that matter, with people we value, while helping others realize their dreams. Values: The Best IDEAS – Innovation, Determination, Entrepreneurship, Accountability, Service Beliefs: That great businesses are defined by amazing people with innovative ideas. Perspective: A family of companies built on the foundations of faith, hard work and innovation that services landowners, businesses and outdoor enthusiasts. 176
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