Land Auctions - Brining the Market to You

TEXAS LAND / Roundup Issue
window between the date an auction contract is signed and
sale day often ranges from 30 to 60 days. Working within a
seller-preapproved marketing budget, auction companies
utilize traditional print and radio channels along with online
advertising, direct mail marketing and one-on-one outreach to
make sure there is enthusiasm about a property and energy and
excitement with the broadest pool of potential buyers possible.
Another important tool in a successful land auction is
participation from area land brokers. Incorporating the client
networks of multiple brokers throughout a region not only
multiplies the reach of an auction’s marketing effort but also
brings more interested, qualified bidders to an auction. For
brokers, participating in auctions with their clients can provide
another important tool in their client services portfolio. As a
landowner looks for an auction company, it is important to
find a firm that actively works to engage outside brokers and
agents, and is willing to back that up with a competitive broker
commission.
Auctions put sellers back in the driver’s seat when putting a
premium agricultural property on the market. Giving careful
consideration to external factors such as hunting and growing
seasons, commodity markets, economic factors, and even the
weather, sellers work with their auction company to schedule
a sale date and target closing date designed to maximize a
property’s potential value and best suit the needs of the seller.
As a landowner, this gives you the planning certainty to make
future arrangements—no more waiting on the market to bring
you reasonable offers.
Sellers should also discuss their needs and goals when
determining whether to conduct an absolute auction, giving
buyers the guarantee that the property will sell, or an auction
with reserve, which provides some protection for a seller but
can detract from the excitement and enthusiasm inherent to
an absolute auction. Most importantly, with an auction, there’s
no more waiting weeks, months, or even years to receive a
reasonable offer. You force the market to bring the offers to
you! Bidders come to your auction prepared to buy, with no
contingencies.
commission is typically covered by a buyer’s premium added to
the high bid price to arrive at a final sales contract price. Sellers
can anticipate gross proceeds that are roughly equal to the high
bid price on the property being sold.
Whether simply looking for renewed energy on a property that
has been listed for some time or seeking the planning certainty
that comes from a definite sale and closing date, an auction is
the smart choice to market and sell your property. But not all
auction companies are created equal.
Would you hire an appliance salesman to sell your home or
a landscaper to remodel your kitchen? Why then would you
consider using a real estate salesperson who specializes in
marketing homes or commercial properties or an auction
company who focuses on equipment auctions to sell your
premium farm, ranch, or agribusiness? When the time comes to
consider selling a premium farm or ranch property, it’s critical to
find a broker and auction company with experience in farm and
ranch land. An agent or broker with expertise in selling luxury
resorts or commercial properties may not have the experience
to showcase your unique farm or ranch land. The approach to
marketing premier agricultural properties should be as unique
as the land itself. And if you’re looking for a premium result,
why trust anything less than a premium marketing effort by an
auction company with hands-on agricultural experience?
Focused on people, partnerships, and results, Legacy
Land Auctions is committed to being the leading
provider of marketing solutions for premier
agricultural properties. Contact us today to
find out why an auction may be the perfect
choice for selling your property!
www.LegacyLandAuctions.com
To eliminate the out-of-pocket
expenses for a seller, in many
auction circumstances, buyers
are responsible for the bulk
of the property closing
costs, including title policy
expenses and necessary
surveying. And the auction
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