Mobile Payments
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<strong>Mobile</strong> <strong>Payments</strong> Market Segmentation<br />
Geographically, market is segmented as:<br />
• Asia-Pacific generated the maximum revenue in 2015<br />
• North America and Europe have also indicated high growth<br />
potential, given that the customers are offered discounts and<br />
promotional offers while making mobile payments through<br />
mobile wallets and apps<br />
• China would remain the leading revenue generating country<br />
throughout the period<br />
• LAMEA also contributes in generating market revenue