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Mobile Payments

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<strong>Mobile</strong> <strong>Payments</strong> Market Segmentation<br />

Geographically, market is segmented as:<br />

• Asia-Pacific generated the maximum revenue in 2015<br />

• North America and Europe have also indicated high growth<br />

potential, given that the customers are offered discounts and<br />

promotional offers while making mobile payments through<br />

mobile wallets and apps<br />

• China would remain the leading revenue generating country<br />

throughout the period<br />

• LAMEA also contributes in generating market revenue

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