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16. consumeR maRKeT<br />

FOODS AND NON-FOODS IN THE STRUCTURE OF COMMODITy<br />

TURNOvER, IN PERCENT<br />

CONSUMER SERvICES TURNOvER AND GROwTH RATE<br />

As compared with the indicators both in Russia in general and in the regions<br />

<strong>of</strong> the Volga Federal District, somewhat higher figures were recorded<br />

in <strong>Tatarstan</strong> (94.3% in the Russian Federation vs. 97.5% in the <strong>Republic</strong> <strong>of</strong><br />

<strong>Tatarstan</strong> in 10 months 2009).<br />

The situation in the consumer market in 2009 showed that the consumer<br />

confidence level fell sharply due to the uncertainty <strong>of</strong> consumers about<br />

prospects <strong>of</strong> employment, state <strong>of</strong> their personal finances and readiness<br />

to buy new goods. As a result, people began to buy more foods and the<br />

proportion <strong>of</strong> non-food sales dropped considerably from 54.4% in 2008 to<br />

50.7% in 2009г.<br />

Owing to the systematic work <strong>of</strong> the Ministry <strong>of</strong> Industry and Trade <strong>of</strong><br />

the <strong>Republic</strong> <strong>of</strong> <strong>Tatarstan</strong>, jointly with the Ministry <strong>of</strong> Agriculture and Foods<br />

<strong>of</strong> the <strong>Republic</strong> <strong>of</strong> <strong>Tatarstan</strong>, executive committees <strong>of</strong> the republic’s municipalities,<br />

manufacturers, and outlet chains, it became possible to prevent a<br />

leap in prices for socially sensitive goods.<br />

40<br />

For instance, prices for bread and bakery products in the <strong>Republic</strong> <strong>of</strong><br />

<strong>Tatarstan</strong> remained virtually unchanged during the year, with retail margins<br />

not exceeding 15%.<br />

TATARSTAN'S AvERAGE PRICES FOR BAKERy AND DAIRy<br />

PRODUCTS, RUR PER KG<br />

Prices for dairy produce were kept unchanged till October 2009, when<br />

producers raised wholesale prices by 3% for milk to 8% for butter. This resulted<br />

in the increased retail prices; however, the retail margin for dairy produce<br />

remains the same, from 5% to 15%.<br />

NUMBER OF “wALKING DISTANCE“ CONvENIENCE SHOPS,<br />

CONSUMER SERvICES AND CATERING ESTABLISHMENTS<br />

COMMISSIONED IN TATARSTAN<br />

The republic is currently implementing the Programme for Creation and<br />

Development <strong>of</strong> “Walking Distance” Convenience Shops, Public Catering<br />

and Consumer Services Establishments for 2007-2009 (adopted in July<br />

2007). Since the beginning <strong>of</strong> 2009, 37 such establishments were opened<br />

in <strong>Tatarstan</strong> (a total <strong>of</strong> 78 establishments since the launching <strong>of</strong> the programme).<br />

The consumer market infrastructure <strong>of</strong> the <strong>Republic</strong> <strong>of</strong> <strong>Tatarstan</strong> currently<br />

comprises over 14,000 trade enterprises, 4,316 public catering establishments,<br />

3,247 consumer services establishments, over 5,000 small-scale<br />

retailers, and 95 markets.<br />

Despite the growing share <strong>of</strong> markets in goods turnover on the average<br />

in Russia (from 13.4% to 14.2%), in the <strong>Republic</strong> <strong>of</strong> <strong>Tatarstan</strong> it remains at<br />

the same level <strong>of</strong> 8.2%.<br />

SHARE OF MARKETS IN RETAIL TURNOvER<br />

An important factor in the consumer market development is the provision<br />

<strong>of</strong> competitive conditions for trading activities. With a view <strong>of</strong> protecting<br />

free trade and fair competition in the consumer market and improving<br />

the competitiveness <strong>of</strong> the republic’s manufacturers, a group <strong>of</strong> actions<br />

aimed at competition development is being carried out jointly with ministries<br />

and departments. (The action plan for the development <strong>of</strong> competition<br />

in the food market <strong>of</strong> the <strong>Republic</strong> <strong>of</strong> <strong>Tatarstan</strong> was approved by the<br />

Resolution <strong>of</strong> the Cabinet <strong>of</strong> Ministers <strong>of</strong> the <strong>Republic</strong> <strong>of</strong> <strong>Tatarstan</strong> No.466-r<br />

<strong>of</strong> March 28, 2008.) These include improving the competitiveness <strong>of</strong> agricultural<br />

produce and ensuring food security in the <strong>Republic</strong> <strong>of</strong> <strong>Tatarstan</strong><br />

through increasing the efficiency <strong>of</strong> agricultural production, meeting the<br />

demand <strong>of</strong> the republic’s residents for goods and services through ensuring<br />

their accessibility and affordability, and improving the staffing <strong>of</strong> agricultural<br />

and trading establishments.<br />

16. consumeR maRKeT<br />

When analysing commodity resources in the republic’s food market, it<br />

should be noted that the sources for their formation are the deliveries <strong>of</strong><br />

the local manufacturers (65%), manufacturers <strong>of</strong> the Russian Federation<br />

(30.3%), and imports (4.7%).<br />

FOODS IN RETAIL TURNOvER By SOURCE OF PRODUCTION,<br />

IN PERCENT<br />

Meanwhile, the share <strong>of</strong> products <strong>of</strong> local manufacture in the republic is<br />

over 70% in the sales <strong>of</strong> bread and bakery products; potatoes; cabbages;<br />

carrots; beets; beef; pork; eggs; curds; sour cream; butter; milk and sourmilk<br />

products; sugar; sausages; and wheat flour.<br />

<strong>Republic</strong> <strong>of</strong> TaTaRsTan: GeneRal oveRview, sTaTe sysTem, economy <strong>Republic</strong> <strong>of</strong> TaTaRsTan: GeneRal oveRview, sTaTe sysTem, economy<br />

41

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