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RABI News - Spring 2017

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Bloggers add a twist to<br />

the midweek roast<br />

It’s Great British Beef Week<br />

from April 23 to May 1<br />

and R.A.B.I will again be<br />

promoting one of the<br />

nation’s favourite meats.<br />

For the fifth year running,<br />

R.A.B.I has been chosen<br />

by Ladies in Beef, an<br />

organisation of female<br />

beef farmers, to be the<br />

campaign’s charity partner<br />

and help promote the<br />

quality and versatility of<br />

British beef.<br />

The start of Great British<br />

Beef Week coincides<br />

with St George’s Day on<br />

April 23. The campaign is<br />

supported by farmers and<br />

retailers, both regionally<br />

and nationally, and Suzy<br />

Deeley, R.A.B.I corporate<br />

development manager,<br />

said: “We want people to<br />

get behind the British beef<br />

industry and everything it<br />

has to offer. All the money<br />

we raise will go directly to<br />

helping farming families in<br />

financial difficulty.”<br />

During Great British Beef<br />

Week, Ladies in Beef will<br />

be promoting quick and<br />

versatile beef recipes<br />

created by some of Britain’s<br />

top bloggers.<br />

Research from YouGov<br />

found that 44% of<br />

consumers surveyed<br />

gained inspiration to try<br />

new recipes online.<br />

Jilly Greed, co-founder of<br />

Georgina Davie, left,<br />

the face of this year’s<br />

Great British Beef Week<br />

campaign, with R.A.B.I’s<br />

Suzy Deeley.<br />

Ladies in Beef, said: “We<br />

care passionately about<br />

beef and we know that<br />

today’s young consumers<br />

spend a huge amount of<br />

time online.<br />

“We want to capture<br />

imaginations online and<br />

seed the next generation<br />

of British beef eaters.<br />

“We’ll be working with<br />

the UK’s most influential<br />

bloggers and tasking them<br />

to put their own twist on our<br />

mini-roast recipes during<br />

Great British Beef Week.”<br />

Look out for what’s going<br />

on during ‘Beef Week’<br />

at www.rabi.org.uk and<br />

Twitter.com/rabicharity<br />

and Facebook.com/<br />

rabicharity1<br />

Regional Welfare Officers<br />

For welfare enquiries please contact our Helpline number 0808 281 9490 (Oxford)<br />

TOM ARMSTRONG<br />

NORTH<br />

Northumberland, County<br />

Durham, Scotland<br />

JOHN BASNETT<br />

NORTH EAST ENGLAND<br />

Yorkshire, Derbyshire<br />

LOUISE WILKINSON<br />

LINCOLNSHIRE<br />

Lincolnshire, East Riding of<br />

Yorkshire<br />

JACKIE CLEGG<br />

NORTH WEST ENGLAND<br />

Cheshire, Lancashire, Cumbria,<br />

Staffordshire, Merseyside<br />

SARA GARNER<br />

MIDLANDS<br />

Warwickshire, Northants,<br />

Nottinghamshire, Bedfordshire,<br />

Leicestershire, Hertfordshire,<br />

Buckinghamshire, West Midlands<br />

SUZIE PATON<br />

SOUTH CENTRAL ENGLAND<br />

Oxfordshire, Wiltshire, Somerset<br />

(north), Gloucestershire<br />

(south), Avon<br />

CATHY DENSLOW<br />

SOUTH ENGLAND<br />

Somerset (south), Dorset,<br />

Hampshire, Isle of Wight<br />

SALLY HUBBARD<br />

EAST ENGLAND<br />

Cambridgeshire, Suffolk, Norfolk<br />

PAT DOBSON<br />

SOUTH EAST ENGLAND<br />

Berkshire, Surrey, Sussex (east &<br />

west), Kent, Middlesex, Essex,<br />

London<br />

MEL JONES<br />

NORTH WALES & SHROPSHIRE<br />

Anglesey, Conwy, Caernarfon,<br />

Denbighshire, Flintshire, Wrexham<br />

Merionethshire, Shropshire,<br />

Montgomeryshire,<br />

ELONWY WILLIAMS<br />

SOUTH WEST WALES<br />

Carmarthenshire, Ceredigion,<br />

Pembrokeshire<br />

CLAIRE CRICHARD<br />

SOUTH EAST WALES & BORDERS<br />

Brecon & Radnor, Glamorgan,<br />

Monmouthshire, Worcestershire,<br />

Gloucestershire (north),<br />

Herefordshire<br />

CHLOE RIGLER<br />

SOUTH WEST ENGLAND<br />

Cornwall, Devon<br />

All enquiries to our welfare department will be<br />

dealt with in the strictest confidence<br />

Visit the website: www.rabi.org.uk 5

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