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6 4%

7 5%

T H E I N D U S T R Y

2 0 1 7 L O Y A L T Y R A T I N G S

Pizza Ranch Marco's Papa Murphey's

71%

T A M P A B U R G E R . C O

B R A N D P E R C E P T I O N # 1 p i z z a c h a i n i n A m e r i c a b a s e d o n l o y a l t y O n l y p i z z a c h a i n w i t h a u t h e n t i c I t a l i a n h e r i t a g e H i g h e s t r a n k e d p i z z a f r a n c h i s e o p p o r t u n i t y T A M P A B U R G E R . C O

6 4% 7 5% T H E I N D U S T R Y 2 0 1 7 L O Y A L T Y R A T I N G S Pizza Ranch Marco's Papa Murphey's 71% T A M P A B U R G E R . C O

Page 2 and 3: W H O I S M A R C O ?
Page 4 and 5: OBJECTIVE Develop an advertising an
Page 8 and 9: USP Marco’s Pizza has Italian roo
Page 10 and 11: TARGET AUDIENCE 1 Older Millennials
Page 12 and 13: TARGET AUDIENCE 3 They are families

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