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Eurostyle Business Stylebook 2017/2018 EN

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INDIVIDUAL<br />

TROLLEY FOR<br />

VOLKSWAG<strong>EN</strong><br />

ACCESSORIES<br />

The cult<br />

lives on!<br />

A CHARACTER TAKES<br />

SHAPE<br />

In our development department in Bayreuth,<br />

we produced the first prototypes,<br />

which were refined and perfected at<br />

regular intervals during the course of the<br />

project. A rounded travel trolley made<br />

of sturdy polycarbonate had the flowing<br />

and classic design of the "beetle" revived<br />

as a suitcase.<br />

With more than 21.5 million VW Beetles sold, Volkswagen AG revolutionised the automotive market. Today,<br />

VW is one of the largest automotive groups in the world. Through the introduction of the Beetle and<br />

later the VW Bulli, two stylistic elements of the automobile world were born. In the spring of 2014 we<br />

were commissioned by EUROSTYLE to implement this style in a suitcase series. The aim was to<br />

reproduce VW's character right down to the smallest detail. The motif was therefore quickly found: The<br />

VW Beetle as a world-renowned vehicle.<br />

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