Scaling-Up-Overview
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<strong>Scaling</strong> <strong>Up</strong><br />
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12<br />
Strategy<br />
KEY QUESTION: Can you state your firm’s strategy simply — and is it driving sustainable growth<br />
in revenue and gross margins?<br />
It’s time to break apart a 50-year-old business term — strategic planning — and think about it in terms<br />
of two distinct activities: strategic thinking and execution planning. Each requires two very different<br />
teams and processes.<br />
Strategic thinking requires a handful of senior leaders meeting<br />
weekly (it’s not sufficient to do strategy work once a quarter<br />
or once a year) in what Jim Collins calls “the council.” It’s a<br />
meeting separate from the standard executive team meeting.<br />
Rather than getting mired in operational issues, the strategic<br />
thinking team is focused on discussing a few big strategic<br />
issues including those outlined in the SWT and 7 Strata tools<br />
summarized below.<br />
Execution planning, in turn, requires a much larger team engaged<br />
in implementing the broader strategy. Setting specific<br />
annual and quarterly priorities, outcomes, and KPIs is best if middle management and frontline<br />
employees are involved. They are closer to the day-to-day<br />
operational issues of the company, and their participation in<br />
setting the plan creates better buy-in.<br />
Add in both disciplined action and active learning activities and you<br />
have a simple Think, Plan, Act, Learn cycle of strategic planning.<br />
The tools (three-quarter-size copies are included in the introduction<br />
to the “Strategy” section):<br />
Vision Summary: For companies just getting started implementing<br />
the Rockefeller Habits as well as firms with 50 employees<br />
or fewer, the Vision Summary provides a simplified<br />
One-Page Strategic Plan (OPSP) framework. And for larger<br />
firms taking advantage of the more detailed aspects of the<br />
OPSP, the Vision Summary provides a one-page format to