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North East-Child Safety Book

Produced on behalf of the Children's Foundation, the Whoops! Child Safety Project book is aimed at parents, carers and guardians of children from birth to late teens, the Whoops! Child Safety Book provides useful information and safety tips ensuring children in the North East of England stay safe.

Produced on behalf of the Children's Foundation, the Whoops! Child Safety Project book is aimed at parents, carers and guardians of children from birth to late teens, the Whoops! Child Safety Book provides useful information and safety tips ensuring children in the North East of England stay safe.

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ABOUT WHOOPS! // 5<br />

WHO ARE WE?<br />

Whoops! Successfully deliver child safety initiatives to health professionals, parents/carers and children<br />

across the region – we delivered child and maternal mental health as there is a direct link between<br />

poverty/accidents and mental health.<br />

Facts about us:<br />

• Whoops! are the only <strong>Child</strong> <strong>Safety</strong><br />

organisation outside of London.<br />

• Whoops! are the forefront for all child safety<br />

across the <strong>North</strong> <strong>East</strong>. Often creating<br />

opportunity and identifying the need for<br />

intervention prior to addressing it.<br />

• Whoops! home safety/baby burns<br />

initiatives have played a major part<br />

in reducing the number of children in<br />

Gateshead alone admitted to hospital by<br />

62% (2000 82 admissions, 2007/8 – 54<br />

admissions)<br />

• Whoops! education to parents increases<br />

positive mother/child attachment in the first<br />

few months, thus reducing the number of<br />

children presenting with a mental health<br />

problem in adolescence.<br />

• As a direct result of our programmes –<br />

immediate behavioural changes are made<br />

in and around the home to prevent lifethreatening<br />

injury/injury deaths.<br />

• Whoops! are synonymous in bringing<br />

communities together. Professionals and<br />

service users (parents and grandparents<br />

and children) from across PCT, NHS,<br />

Local Government, and community<br />

based service and the third sector and<br />

are equipped to make life-saving changes<br />

direct where it is most required.<br />

• Whoops! train other front line professionals<br />

to identify and address child safety to<br />

prevent brain damage, disability and death.<br />

• Whoops! are evaluated as non-threatening<br />

and are welcomed by all service users no<br />

matter what their social standing as “there<br />

to help”.<br />

• Whoops! targets disadvantage – making<br />

a difference where there is no positive role<br />

models in a young mothers/fathers and a<br />

child life – to set a precedent to recognise,<br />

promote and motivate mothers and fathers<br />

to ensure their children are safe.<br />

Why are we doing this?<br />

• Over the next 12 months 250 children will die from an accident – a<br />

further 2 million will visit A&E as a result of an accident.<br />

• “Three children in every classroom have a diagnosable mental health<br />

problem.<br />

• Around 1 in 12 children and young people deliberately self harm.<br />

if this is not a<br />

good enough<br />

reason, then<br />

I’m not sure<br />

what is!

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