The New Guide to SEO
If you want to get the maximum amount of profit from a website, then you need to get as much traffic as you can. If you want to get the maximum amount of traffic to your website, then you need to get to the top of Google. And if you want to get to the top of Google, then you need SEO or ‘Search Engine Optimization’. Search Engine Optimization is the process of optimizing a website so that Google will be more likely to index it and ensure that it ranks highly for the most relevant key words and phrases. For example, if you have a website the sells hats, then you might try to get it to rank for the phrase ‘buy hats online’. To do this, you would go through an optimization process that would involve both ‘on site’ and ‘off site’ strategies.
If you want to get the maximum amount of profit from a website, then you need to get as much traffic as you can. If you want to get the maximum amount of traffic to your website, then you need to get to the top of Google.
And if you want to get to the top of Google, then you need SEO or ‘Search Engine Optimization’. Search
Engine Optimization is the process of optimizing a website so that Google will be more likely to index it and ensure that it ranks highly for the most relevant key words and phrases. For example, if you have a website the sells hats, then you might try to get it to rank for the phrase ‘buy hats online’. To do this, you would go through an optimization process that would involve both ‘on site’ and ‘off site’ strategies.
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end user who searches for a keyphrase because they want <strong>to</strong> get relevant information or find the<br />
answer <strong>to</strong> a question.<br />
So if you forget the specifics and instead make your aim <strong>to</strong> deliver high quality content, consistently<br />
targeted <strong>to</strong>wards a specific subject matter, then your goals will be aligned with Google. That means that<br />
Google will want <strong>to</strong> share your content with its users. And it means that each update and change that<br />
Google makes should actually benefit you as a crea<strong>to</strong>r.<br />
This is what good <strong>SEO</strong> is about <strong>to</strong>day! Forget trying <strong>to</strong> ‘trick’ Google and instead think about your users<br />
and think about working with Google!
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