CVBAnnualReport2016

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up 21% in Facebook sessions
Visitdickinson.com Destination websites are used by 30% of travelers to gather information and make their travel plans. Website Visits/Sessions 2016 2015 77,245 72,013 7% Website Page Views 2016 2015 264,497 256,175 3% Website Devices Mobile Device 39,073 8% Desktop 30,896 6% Tablet 7,276 6% Top 5 Web Pages Visited 1. Events 2. What to Do 3. Shopping 4. Dining 5. Lodging Top 5 States Visiting Web Site 1. North Dakota 2. Minnesota 3. Illinois 4. Texas 5. Montana Social Media The CVB has an engaged social media presence that continues to grow with daily interactions. Events, attractions and page sharing occurs daily with staff input. 2016 2015 2,516 likes 2,079 likes 21% 2016 2015 1,324 followers 1,198 followers 11% The CVB has a Home page within the TripAdvisor site. There were 4,699 views in 2016. 527 followers 9
Page 1 and 2: DICKINSON CONVENTION & VISITORS BUR
Page 3 and 4: Message from the Executive Director
Page 5: MARKETING The CVB engages in a stro
Page 8 and 9: 532 Hunting packets mailed out
Page 12 and 13: 7,217 number of guests assisted
Page 14 and 15: Bakken Oil & Product Service Show
Page 16 and 17: $108,067,970 Gross Revenue Food/Bev
Page 18 and 19: $80,000 dedicated to Event Grant Pr
Page 20 and 21: Big Ideas for Small Communities
Page 23 and 24: CVB STAFF • BOARD Terri Thiel Exe

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