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PHOTOGRAPHY<br />
Showing the produce cut open over a bed<br />
of the produce makes it look more appealing<br />
and gives the subject some contrast. When<br />
possible, use this methord. This is done at<br />
store level too, it shows to our target that we’re<br />
not afraid to show what’s behind the curtain<br />
and stand firmly by our crops that we’ve<br />
hauled in for this week’s flyer specials.<br />
• Bright healthy produce should be used<br />
• Make sure there are no rotten/discoloration<br />
• Shoot head on<br />
• When produce is in a package, make sure<br />
the package is in the flyer<br />
Produce<br />
Produce should be photographed on a<br />
white background to highlight the colour<br />
and texture. When required, the package<br />
can be included, as along as, the<br />
focus remains on the produce.<br />
Grocery<br />
Like Produce, Grocery items will be<br />
photographed on white background.<br />
29 Farm Boy Brand Guide
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