Lookbook-AW17-Cocolico

F/W 2017

Cocolico is a unique brand in the children’s clothing world
- Our concept
We offer to each of our professional buyers a unique in-store collection that they can perfectly fit and
adapt to the latest customers expectations.
We start with amazing artistic partnerships that evolve from season to season. Cocolico offers 4
different trends each season to let each buyer choose the one fitting with the customers’ expectations in store.
This season we created four joyful and colorful trends : Primrose, Boreal, Bohemian autumn, Celestial.
We also involve fantastic artists who design exclusive patterns like for the Fall/Winter 2017 season, with
Benjamin Lacombe.
Then, we empower buyers to directly co-create a collection with very intuitive and easy tools.
Armed with their detailed knowledge of their customers’ mood and taste, they can play with our materials,
colors, patterns, sizes and even models to give birth to a truly unique collection. Each store is assured it will
never find the same collection anywhere else.
- Our values
All our garments are produced and signed by the dressmaker who made them.
Empowered and autonomous, our dressmakers work in a cozy environment that also stimulates our stylists and
designers' creativity.
We favor attention to detail, finesse, beautiful materials, including many organic fabrics.
We have a sustainable clothing vision, with exclusive pieces that can be transmitted from one child to another.
We do not see fashion as a static universe, but as the thousand facets of childhood seen by the four corners of
the globe. We play to adapt our collections accordingly !

Muriel Thuillier
When she created Cocolico, she hadn’t set out to create a company or a brand.
She was just looking for a way to make her own kids happy without making
anyone else unhappy or harming the world where they would grow up. It was
not only the way they were being produced, but also the style... something just
didn’t seem right with most of the clothes that were out there. So Muriel decided
to make her own. With an idea in her head and an eye on her children,
she sat down behind her sewing-machine to create just that piece that would
feel right.
Since then, the workshop has grown as have her children, but the heart of
Cocolico is still the same: creating bespoke garments for little ones designed
and made with love in France. Today, stores from all over the world come to
Cocolico to create their custom-tailored collection, guided by the vision of
French artists, that Muriel brings together season after season in the south of
France. Each of our pieces is like the beginning of a new friendship.
Catherine Painvin
Founder of the renowned brand Tartine et Chocolat and former artistic advisor
of Jacadi. She has more than 40 years of experience in the luxury children
clothing sector.
Her outstanding personality has contributed to build a successful carrier; and it
is not done…
Catherine Painvin brings to Cocolico her fresh eye and her
creativity in the design of models, the choice of fabrics and, the artistic direction
of the photo shoot. Her elegance and her knowledge of kids fashion give a
second wind to Cocolico’s brand image.
Similar affinities made Muriel Thuillier and Catherine Painvin work together.
They are passionate about kids fashion, they work fast and are still exploring
new ideas to develop the image and the artistic direction of Cocolico.

Primrose

Bohemian Autumn

Celestial

GUILLAUME BIELLI
LA MOULINE IN LA BASTIDE DU VERT
(PIERRE & ANNE MALLARD)
ADÈLE, BAPTISTE, THIBAULT, PAULINE & BÉRÉNICE

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