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Lookbook-AW17-Cocolico

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Muriel Thuillier<br />

When she created <strong>Cocolico</strong>, she hadn’t set out to create a company or a brand.<br />

She was just looking for a way to make her own kids happy without making<br />

anyone else unhappy or harming the world where they would grow up. It was<br />

not only the way they were being produced, but also the style... something just<br />

didn’t seem right with most of the clothes that were out there. So Muriel decided<br />

to make her own. With an idea in her head and an eye on her children,<br />

she sat down behind her sewing-machine to create just that piece that would<br />

feel right.<br />

Since then, the workshop has grown as have her children, but the heart of<br />

<strong>Cocolico</strong> is still the same: creating bespoke garments for little ones designed<br />

and made with love in France. Today, stores from all over the world come to<br />

<strong>Cocolico</strong> to create their custom-tailored collection, guided by the vision of<br />

French artists, that Muriel brings together season after season in the south of<br />

France. Each of our pieces is like the beginning of a new friendship.<br />

Catherine Painvin<br />

Founder of the renowned brand Tartine et Chocolat and former artistic advisor<br />

of Jacadi. She has more than 40 years of experience in the luxury children<br />

clothing sector.<br />

Her outstanding personality has contributed to build a successful carrier; and it<br />

is not done…<br />

Catherine Painvin brings to <strong>Cocolico</strong> her fresh eye and her<br />

creativity in the design of models, the choice of fabrics and, the artistic direction<br />

of the photo shoot. Her elegance and her knowledge of kids fashion give a<br />

second wind to <strong>Cocolico</strong>’s brand image.<br />

Similar affinities made Muriel Thuillier and Catherine Painvin work together.<br />

They are passionate about kids fashion, they work fast and are still exploring<br />

new ideas to develop the image and the artistic direction of <strong>Cocolico</strong>.

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