Lookbook-AW17-Cocolico
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Muriel Thuillier<br />
When she created <strong>Cocolico</strong>, she hadn’t set out to create a company or a brand.<br />
She was just looking for a way to make her own kids happy without making<br />
anyone else unhappy or harming the world where they would grow up. It was<br />
not only the way they were being produced, but also the style... something just<br />
didn’t seem right with most of the clothes that were out there. So Muriel decided<br />
to make her own. With an idea in her head and an eye on her children,<br />
she sat down behind her sewing-machine to create just that piece that would<br />
feel right.<br />
Since then, the workshop has grown as have her children, but the heart of<br />
<strong>Cocolico</strong> is still the same: creating bespoke garments for little ones designed<br />
and made with love in France. Today, stores from all over the world come to<br />
<strong>Cocolico</strong> to create their custom-tailored collection, guided by the vision of<br />
French artists, that Muriel brings together season after season in the south of<br />
France. Each of our pieces is like the beginning of a new friendship.<br />
Catherine Painvin<br />
Founder of the renowned brand Tartine et Chocolat and former artistic advisor<br />
of Jacadi. She has more than 40 years of experience in the luxury children<br />
clothing sector.<br />
Her outstanding personality has contributed to build a successful carrier; and it<br />
is not done…<br />
Catherine Painvin brings to <strong>Cocolico</strong> her fresh eye and her<br />
creativity in the design of models, the choice of fabrics and, the artistic direction<br />
of the photo shoot. Her elegance and her knowledge of kids fashion give a<br />
second wind to <strong>Cocolico</strong>’s brand image.<br />
Similar affinities made Muriel Thuillier and Catherine Painvin work together.<br />
They are passionate about kids fashion, they work fast and are still exploring<br />
new ideas to develop the image and the artistic direction of <strong>Cocolico</strong>.