Email List Secrets

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EMAIL LIST SECRETS we’ve been describing here, while a sales page is a page that attempts to convince someone to buy from you. The reason that I mention both types of page here is that they are actually more similar than they are different. In essence, you are trying to sell your landing page and that means you’re going to face all the same challenges you would when selling a product. Your objective here is to demonstrate that it is worth signing up to your mailing list – that it is going to provide significant value to the readers – while at the same time convincing your readers that the cost is worth it. In this case, the cost is that your readers have sacrificed some of their privacy and have given you permission to contact them right in their inboxes. So, you need to inflate the apparent value and diminish the apparent cost. Diminishing the Cost Your job then is to demonstrate to readers that they don’t need to worry when they sign up to your mailing list. You can do this by mitigating and removing the risk – by alleviating the concerns that they might have. For example, your visitors will likely be worried that if they subscribe to you, they will potentially get inundated with 44
EMAIL LIST SECRETS messages and spam. They might even be worried that you are going to pass their details on to other brands and companies. So, you need to reassure your audience that this isn’t going to happen. Promise your readers that you will never share their details and that they can very easily unsubscribe at any point. Likewise, let them know precisely the frequency and nature of your content. There are few things that are more daunting than the unknown so make it absolutely clear what your mailing list involves and what they can expect if they sign up. If you take a look at Tim Ferriss’ opt-in page, then you can see he does all these things while also using a couple of other things. One clever line is: ‘1,000,000+ monthly readers means something – the content works. This is clever because it effectively removes the risk that the content might be a waste of your time by using ‘social proof’. By alluding to the evidence provided by happy readers, Tim is showing his audience that they have nothing to worry about and that they can rely on his content to be great – a million people can’t be wrong! 45
Page 2 and 3: EMAIL LIST SECRETS Disclaimer This
Page 4 and 5: EMAIL LIST SECRETS Why an Autorespo
Page 6 and 7: EMAIL LIST SECRETS If you run a bus
Page 8 and 9: EMAIL LIST SECRETS Email marketing
Page 10 and 11: EMAIL LIST SECRETS a given page is
Page 12 and 13: EMAIL LIST SECRETS message comes th
Page 14 and 15: EMAIL LIST SECRETS And the very act
Page 16 and 17: EMAIL LIST SECRETS LESSON 2: AUTORE
Page 18 and 19: EMAIL LIST SECRETS In short, managi
Page 20 and 21: EMAIL LIST SECRETS internet markete
Page 22 and 23: EMAIL LIST SECRETS CLICK HERE FO FI
Page 24 and 25: EMAIL LIST SECRETS GetResponse: 24
Page 26 and 27: EMAIL LIST SECRETS Comparisons Mail
Page 28 and 29: EMAIL LIST SECRETS bounces the most
Page 30 and 31: EMAIL LIST SECRETS Summary In concl
Page 32 and 33: EMAIL LIST SECRETS Are you planning
Page 34 and 35: EMAIL LIST SECRETS asking them to s
Page 36 and 37: EMAIL LIST SECRETS different page w
Page 38 and 39: EMAIL LIST SECRETS And the answer t
Page 40 and 41: EMAIL LIST SECRETS form and one wit
Page 42 and 43: EMAIL LIST SECRETS LESSON 4: OPT-IN
Page 46 and 47: EMAIL LIST SECRETS Another ‘cost
Page 48 and 49: EMAIL LIST SECRETS Only earlier tod
Page 50 and 51: EMAIL LIST SECRETS Perhaps the best
Page 52 and 53: EMAIL LIST SECRETS That, and by pay
Page 54 and 55: EMAIL LIST SECRETS If you are a mar
Page 56 and 57: EMAIL LIST SECRETS Find a friend wh
Page 58 and 59: EMAIL LIST SECRETS to better motiva
Page 60 and 61: EMAIL LIST SECRETS The human brain
Page 62 and 63: EMAIL LIST SECRETS Suddenly, this c
Page 64 and 65: EMAIL LIST SECRETS LESSON 6: SUBSCR
Page 66 and 67: EMAIL LIST SECRETS Either way, this
Page 68 and 69: EMAIL LIST SECRETS will always be a
Page 70 and 71: EMAIL LIST SECRETS Actual Communica
Page 72 and 73: EMAIL LIST SECRETS Forgetting Your
Page 74 and 75: EMAIL LIST SECRETS Okay, so there y
Page 76 and 77: EMAIL LIST SECRETS There are lots o
Page 78 and 79: EMAIL LIST SECRETS your formula to
Page 80 and 81: EMAIL LIST SECRETS to your messages
Page 82 and 83: EMAIL LIST SECRETS Get the Welcome
Page 84 and 85: EMAIL LIST SECRETS transaction wher
Page 86 and 87: EMAIL LIST SECRETS LESSON 8: LANDIN
Page 88 and 89: EMAIL LIST SECRETS PPC The first an
Page 90 and 91: EMAIL LIST SECRETS other words, a g
Page 92 and 93: EMAIL LIST SECRETS If you want to g
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EMAIL LIST SECRETS Solo ads can wor
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EMAIL LIST SECRETS LESSON 9: LIST M
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EMAIL LIST SECRETS Selling a Produc
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EMAIL LIST SECRETS product allows y
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EMAIL LIST SECRETS of commission. I
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EMAIL LIST SECRETS Sell Ads Finally
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EMAIL LIST SECRETS In the first rep
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EMAIL LIST SECRETS subscribers and
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EMAIL LIST SECRETS opportunity to t
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EMAIL LIST SECRETS Well, the exciti
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EMAIL LIST SECRETS Likewise, you ca
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EMAIL LIST SECRETS As an email mark
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EMAIL LIST SECRETS How to Avoid the
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EMAIL LIST SECRETS Email Sender Rep
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EMAIL LIST SECRETS Of course, getti
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EMAIL LIST SECRETS But you know wha
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EMAIL LIST SECRETS How is your emai
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EMAIL LIST SECRETS Then there’s t
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EMAIL LIST SECRETS So, rule one is
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EMAIL LIST SECRETS motivated to loo
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EMAIL LIST SECRETS your audience. I
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