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PEEK INTO MBA WAY OF LIFE BMU hosted 44 students from 9 cities to have them experience a day in an MBA programme on December 14, 2016 at the BMU Campus in Gurgaon. Though the MBA is one of the highly pursued degrees in higher education today, students have limited awareness of what a quality MBA programme is about and how they can utilize their time at a business school in the most effective manner. In order to address this concern, BMU, initiated a unique MBA Immersion Programme to provide MBA aspirants a first-hand experience of ‘A day in the life of an MBA student’. The MBA Immersion allows MBA aspirants to experience a unique pedagogy, gain an overview of what management education is about, and interact with entrepreneurs and business leaders. More than 44 student from across 9 cities attended the event packed with sessions, case-study discussions, simulations, collaborative peer-to-peer learning, interactive sessions with business leaders, and a visit to a state-of-the-art manufacturing facilities. Speaking about the initiative, the President, BMU, Akshay Munjal said, “An alarmingly high number of students, even though having been preparing for over two years for the various entrance exams, possess limited awareness of what a quality MBA program is about and how they can utilise their time at management school in the most effective manner. The MBA Immersion at BMU is an attempt to expose students to the relevance of an MBA degree in building a 18
meaningful professional career in the present-day context, the importance of selecting the right college, program and specialisation, and making the most of their exposure at a B-School.” Students from Alwar, Delhi-NCR, Guwahati, Jaipur, Kolkata, and Varanasi, among other cities, stayed at the campus for two days. The entire Immersion experience at the BMU Campus was designed and delivered by the faculty, experts and extended network of eminent business leaders and entrepreneurs. The sessions included: Problem Solving by Design Thinking Foresight: Panel discussion with entrepreneurs and business leaders Taking Ideas to Market Building the Pyramid Visit to the Hero MotoCorp manufacturing unit 19
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