CC7986 eBook Dig Transformation

Digital Offers Unlimited Potential
for Growth, Innovation and Profits
The global transformation to digital has real consequences.
Smart people now expect anytime, anywhere responses.
Smart businesses now predict customer needs and preferences.
Smart stores now tailor offers to valued customers. Smart cities
now facilitate commerce and citizenship. The opportunities for
all are virtually unlimited.
Nothing can be taken for granted. In this smart digital
world, experience is everything. Customers, employees,
members, citizens, partners and vendors are moving faster
than ever and demand digital experiences that are contextual,
persistent and proactive. Having rapidly adopted smartphones,
tablets, chat, texting (SMS), video and social media, they
expect support across almost any technology and channel.
In fact, eight out of 10 consumers would be more loyal to
organizations if those organizations were easier to deal with. 1
Customer perceptions and actions are shaped by the amount
of effort they must expend to obtain service. With this
understanding, organizations realize that to be successful
they must move at the speed of the customer.
It’s no longer just about people communicating with people.
It’s machines communicating with people, machines
communicating with other machines, and apps communicating
with everything. Your communications capabilities are put to the
test every day all day. The headlines tell the story: Companies now
rise and fall based on how they communicate with and among their
customers, employees, investors, regulators and other stakeholders.
As the world becomes more digital — smarter, more mobile
and hyper-connected — Avaya rises above the others.
We’re a catalyst and ally. We blend advanced technology with
the best and brightest people to elevate communications to an
experiential level. Ultimately, we help our customers realize their
potential for growth, innovation and profitability. We do these
things so that virtually every form of communications in the smart,
digital business world can become more natural, more productive,
and more of an experience in and of itself.
This eBook offers insights on how you can take advantage of
Avaya innovations to build your own smart digital world.
Companies now rise and fall based on how
they communicate with and among their
customers, employees, investors, regulators
and other stakeholders.
1
BT/Avaya Global Survey, 2015.
2 | avaya.com