Spring & Summer 2017 Media Kit

2017
Spring
Media Kit
& Summer

We are Damsel!
A place of purpose
for those passionate
about prevention and
the protection of people
and their hearts.
Our mission is to equip, empower and educate
women to protect themselves and their families. Our
Independent Damsel Pros are not only arming others
and experiencing financial freedom, but also offering
empowerment and healing to those affected by
assault.
One by one, we are changing statistics and giving
back to the many amazing partner organizations
below that are making a difference in the lives of
those who have been assaulted. As we continue to
grow, our hearts and eyes are wide open for where
God will take us next.
Whether you are a customer, a hostess or an
Independent Damsel Pro, we thank you for being a
part of this journey!
Mindy Lin & Bethany Hughes
MAKING A DIFFERENCE...#BECAUSEOFDAMSEL
5%
Products marked with this symbol represent an additional 5% that is given back to
our partners that aide in rescuing children from sex trafficking.
OTHER MONTHLY PARTNERS OF DAMSEL:
Adopting homes to aid in the
fight against sex trafficking.
The Stitch
Co-founders, Mindy Lin & Bethany Hughes in Damsel House #1, Cambodia

Executive Team
| Chris Hughes , CPO | Bethany Hughes, CSO/Co-Founder | Mindy Lin, CMO/Co-Founder | Jimmy Lin, CFO |
Recent
ACHIEVEMENTS
In June of 2016 Damsel in Defense was named the
recipient of the prestigeous Rising Star Award by the
Direct Selling Association. The Rising Star Award is
designed to recognize up-and-coming direct selling
companies that have dedicated themselves to
achieving a high standard of excellence in business
operations.
Winning companies will:
• Have been an active DSA member for at least one year.
• Have begun direct selling operations less than five years ago.
• Illustrate a consistent and continued pattern of growth.
• Illustrate a strategy to facilitate continued salesforce growth.
• Illustrate a strategy with regard to other business activities
including corporate giving, employee programs, etc.
2016 RISING STAR
AWARD RECIPIENT

Paranoia feeds on fear, but
PREVENTION is fueled by the facts.
• College-aged women are
4 times
more likely to be assaulted
• 1 in 5 women
are survivors of rape
• 1 in 3 women experience
domestic violence
• 70 % of sexual assaults
occur before the age of 17
• A violent crime
occurs every 26 seconds
(nomore.org; fbi.gov; nsvrc.org)

Junk In The Trunk
AUTO EMERGENCY KIT
sassy spray
DIVERSION KEEPSAFE
Road Trip
EMERGENCY AUTO TOOL
Step Off
PORTABLE ENTRY ALARM
Holla Hers
PERSONAL ALARM
Holla His
PERSONAL ALARM
Sock It To Me
STRIKING TOOL
Breakaway
KEYCHAIN LANYARD
SECURITY ON
THE GO TOOLS
Our security on the go products
allow you to leave home with
peace of mind even if you are
under 18 and limited in what
you can carry. Whether you are
traveling and bringing along
security for your hotel room or
carting along kiddos and needing
ways to keep them safe, Damsel
in Defense is proud to be able
to offer a variety of great safety
solutions.
18% OC
PEPPER SPRAYS
At 18% OC (oleoresin capsicum), our
pepper sprays are one of the hottest
on the market! All Damsel in Defense
pepper sprays feature quick-release/
one-hand operation, UV (ultraviolet)
identifying dye, glow-in-the-dark
nozzle and a water-based fomula
that is non-toxic and non-flammable.
They cause no permanent injury
and have safety features to prevent
accidental discharge.
Take It & Leave It
PEPPER SPRAY COMBO PACK
Hot Lil' Hand
PEPPER SPRAY & GLOVE
Hardcore
PEPPER SPRAY
Pouch O' Pepper
PEPPER SPRAY
Pepper sprays are subject to area restrictions. For more information ask your Independent Damsel Pro or visit damselindefense.net/staterestrictions.
Gotcha
STUN GUN
BLing it up
DISABLE PIN
Light It Up
FLASHLIGHT STUN GUN
DISABLE PIN
STUN GUNS
Get A Grip
STUN GUN
Striking Distance
STUN BATON
Our stun guns use higher voltage
and lower amperage to deliver an
electrical charge to the point of
contact on an attacker. The engery
stored in the stun gun is released
into the attacker’s muscles, causing
the muscle group in that area to do
a great deal of work rapidly. All of
our stun guns feature a disable pin
to prevent them from being used
against you.
Stun guns are subject to area restrictions. For more information ask your Independent Damsel Pro or visit damselindefense.net/staterestrictions.

Conceal YOUR
personal
identity
WITH
&
stun gun,
pepper spray
confidence!

CHILDREN’S STORYBOOKS
safehearts.com
SAFE Hearts exists to enable parents to have the shoulderto-shoulder
conversations that count with their children. Our
books and resources give parents the opportunity to empower
their children to take ownership over their own hearts and
bodies, raise their awareness, and give them the ability to
protect themselves against anyone who tries to harm them.
PROACTIVE PARENT GUIDE
FAMILY BOARD GAME
LUNCH PAIL & PUZZLE PACK
Damsel in Defense is proud
to give 5% of all SAFE Hearts
product proceeds towards funding
counseling services for those
affected by childhood sexual
assault. More info is available at
speakyoursilence.org/safehearts

A SINGLE, SIMPLE-TO-USE
PROTECTION PLAN
...because there is so much more in life
to protect than just your identity.
Our digital era puts us and our children at risk like never
before. There are threats all around us that we aren’t
even aware of. Digital Defense is our complete solution
for you and your family against those unseen dangers
through a single, simple-to-use protection plan.
INDIVIDUAL PLAN
PER MONTH
$29.95
VALUED AT OVER $65!
FAMILY PLAN
$59.95
Check Out the
Commercial
PER MONTH
VALUED AT OVER $90!
• Would you like to be notified if your child was being
harassed or solicited online?
• Would you like to be freed of proving your innocence
if your identity is stolen and a crime is committed in
your name?
• Would you like to save time, money and frustration
with unlimited technical support for all of your
devices?
Now you can rest easy knowing that not only your
family’s identity and credit, but also your computers,
mobile devices, social media accounts and more are
protected against today’s growing, online threats.
EVERY 2 SECONDS
another American
becomes A VICTIM OF
IDENTITY FRAUD.
1 IN 10 KIDS UNDER 16
are already victims
of identity theft
AND DON'T
KNOW IT.
52% OF YOUNG PEOPLE
report being CYBERBULLIED.
1 IN 5 CHILDREN
are solicited sexually
WHILE ON THE INTERNET.
Statistics sources can be found on digitaldamsel.net

Be A Part -of the-
Movement
*Kit items may be substituted and are subject to change.
KNIGHT IN SHINING ARMOR STARTER KIT
Pub. 01.13.17
1
Knight in
ARMOR25
*Kit items may be substituted and are subject to change.
Are you passionate about safety and empowering others? We are looking for
Independent Damsel Pros to get our products into the hands of unarmed women
across the nation. You can earn income by teaming up with us and raising
awareness around a greater mission that provides healing to the hurt, opportunity
to the oppressed and hope to the helpless.
1
1
6
3
10
1
6
1
25
25
10
10
50
20
PARENT GUIDE | SAFE HEARTS
SAFE HEARTS STORYBOOK
GET A GRIP | STUN GUN
HARDCORE | PEPPER SPRAYS
POUCH O’ PEPPER | PEPPER SPRAY
PEPPER PRACTICE | INERT SPRAYS
HOLLA HERS | PERSONAL ALARM
SOCK IT TO ME | STRIKING TOOLS
GO-TO GUIDE
CATALOGS SHINING
BROCHURES
HOSTESS GUIDES
RECRUITING GUIDES
Starter Kit
BUSINESS CARDS
ORDER FORMS/SALES RECEIPTS
INVITES
1 HELP WANTED PIN
If you reside in an area with product restrictions and are interested in joining our
mission, our No Stun No Spray Starter Kit is just for you!
NO STUN NO SPRAY STARTER KIT
1
2
1
1
6
1
1
1
1
1
2
1
25
25
50
20
PARENT GUIDE | SAFE HEARTS
Stun
NO
SAFE HEARTS STORYBOOK
JUNK IN THE TRUNK | AUTO EMERGENCY KIT
ROAD TRIP | EMERGENCY AUTO TOOL
SOCK IT TO ME | STRIKING TOOLS
BREAKAWAY | KEYCHAIN LANYARD
HOLLA HERS | PERSONAL ALARM
HOLLA HIS | PERSONAL ALARM
SASSY SPRAY | KEEPSAFE
Spray
Starter Kit
NO
STEP OFF | PORTABLE ENTRY ALARM
ONLY
$149!
FREE SHIPPING INCLUDED
HARD SHELLY | RFID WALLETS
GO-TO GUIDE
CATALOGS
10 HOSTESS GUIDES
BROCHURES
10 RECRUITING GUIDES
BUSINESS CARDS 25 ORDER FORMS/SALES RECEIPTS
INVITES
1 HELP WANTED PIN
No Stun No Spray Kit is for restricted areas only. For more information on which areas, please ask your
Independent Damsel Pro or visit damselindefense.net/staterestrictions. Subject to change, check your local
laws for current restrictions.

In the news
For More Info Contact: 208-288-2989 | prosupport@damselindefense.net | damselindefense.net