Sparco Partnership Analysis
Partnership Analysis between Dream Racing and Sparco.
Partnership Analysis between Dream Racing and Sparco.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Partnership</strong> <strong>Analysis</strong>
<strong>Analysis</strong><br />
• Number of customers visiting Dream Racing per year<br />
40.042 customers in 2016<br />
• Investment in <strong>Sparco</strong> goods by Dream Racing from 2012<br />
$440,580.95 spent from Dream Racing opening<br />
$42,427.80 spent by Dream Racing Motorsport (Racing Team - team inception 2016)<br />
• Online exposure - How many people browsed Dream Racing website<br />
1.522.008 page views - from May 2016 to May 2017<br />
• How many people directed from <strong>Sparco</strong>usa.com<br />
782 users - from May 2016 to May 2017<br />
• Ready To Race program<br />
<strong>Sparco</strong> gear used throughout the experience (suits, shoes, gloves, helmets, bags, underwear) and fits 12 high income customers that<br />
often become racing prospects
<strong>Analysis</strong><br />
• Problems experienced with <strong>Sparco</strong> USA<br />
- Poor to none assistance<br />
- No initiatives from factory (no visits from delegates, proposal for events)<br />
- Racing service very poor (racing suits with logos peeling off, wrong orders, extreme delays and lack of communication, bills sent out without the<br />
gear being even arrived)<br />
• Information needed from <strong>Sparco</strong> USA/ITA<br />
- Actual inventory and stock on hand<br />
- Possibility for bulk orders to clear existing stock<br />
- where to get access to stock and bulk order fashion shoes and accessories http://www.sparcofashion.com/en/
THE DREAM RACING FLEET<br />
Dream Racing counts 60 vehicles between Supercars and Race Cars, and the fleet<br />
is continually expanding. The <strong>Sparco</strong> logo exposed on the Race Cars guarantees the<br />
maximum exposure to all our 40.000+ yearly customers.
BRAND EXPOSURE<br />
Dream Racing often showcases the experience and the cars at the numerous events and trade<br />
shows Las Vegas hosts every year, like CES or SEMA. The branded race cars represent a<br />
compelling attraction and represent a unique chance to promote the brand image.
READY TO RACE<br />
The Ready To Race event hosts 12 top Dream Racing customers, simulating a GT Racing<br />
weekend over the course of two days. The customers receive full <strong>Sparco</strong> racing gear with<br />
name and sponsors, shoes, underwear and travel bag to carry their gear to hotel and back.
RACING PROGRAM<br />
Dream Racing Motorsport boasts a program in the IMSA WeatherTech<br />
SportsCar Championship, along with Lamborghini Super Trofeo and an<br />
expansion to Pirelli World Challenge in 2017.
Thank you
Change language