Synereo Whitepaper With Cover

Chapter 1
Synereo: Design
1.1 Introduction
Social networking services are a major part of the Internet, and an important
form of human interaction. The vast majority of the popular services run on
centralized architecture, where the third party service provider grants privileges
to the end users to use its service. In some cases the service is paid for, but in
most cases the service is provided in exchange for viewing advertisements on the
platform. Such services have various shortcomings which we attempt to address
with Synereo.
Synereo is a decentralized and distributed social network service with a novel
model defining network interactions. Managing the flow of information is critical
for organizing an effective social network. Synereo implements an attention
economy to address these concerns. Attention is the brain’s natural method of
information management, and it is a scarce and valuable commodity. Synereo
treats user’s attention, social feedback and activity on the network as having
an inherent power to influence their reputation and the flow of content across
their communities. This design is meant to give users a sense of social agency
by recognizing and rewarding the value they create by engaging the network.
We are building Synereo with a commitment to putting social networks back in
their users’ control.
The network model is based on physical principles of electrical current flow.
We implement insight from the function of the neural networks of the brain
to create a unique ecosystem where information is directed to where it will be
appreciated and utilized well. This creates a stream of information that is most
relevant to users and their communities, and that will promote the generation,
curation, and engagement with content on the network.
Synereo uses AMPs as the currency for expanding the organic reach of content
throughout the network. AMPs can be purchased and exchanged between
users, invested in specific content to facilitate its flow through the network, or
used to compensate users for their contribution to it. AMPs are also accrued
for providing necessary infrastructure for the network to operate, such as storing
content and providing bandwidth for sharing it. These mechanisms will be
explained in further detail in the next sections.
From a technical point of view, Synereo is a distributed protocol and appli-
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