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COMPETITOR 3 q q How long have they been in business? What are their key message/ tag line? q Who are their target? q What are their brand colors? q Where are they selling? ___Website ___Amazon ___Affi liate ___In-store ___Other q What are their price & shipping cost/options? q What does their social following looks like? Facebook: Twitter: Pinterest: Instagram: YouTube: Snapchat: “Expect the best. Prepare for the worst. Capitalize on what comes” -Zig Ziglar actionable
Name: Website: q What are their product features? q q Can you offer something different or better? ___Yes ___No How? “You just can’t beat the person who won’t give up” –Babe Ruth actionable
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actionable “TO BE DONE OR ACTED O
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ACT Dump your brain out and put you
Page 5 and 6: As you complete the process, refer
Page 7 and 8: q Defi ne features: q Possible extr
Page 9 and 10: “‘Pleasure in the job puts perf
Page 11 and 12: “‘When I let go of what I am, I
Page 13 and 14: “‘Never give up on something th
Page 15 and 16: “‘First think, second believe,
Page 17 and 18: IDEA 1 | Put your idea under the mi
Page 19 and 20: q Who would you target: Age/Gender
Page 21 and 22: Name: Website: q What are their pro
Page 27 and 28: “The best revenge is massive succ
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Page 35 and 36: “The future depends on what you d
Page 37 and 38: “f you spend too much time thinki
Page 41 and 42: “I’ve got a dream that’s wort
Page 43 and 44: “To hell with circumstances; I cr
Page 45 and 46: “I am capable of what I am willin
Page 47 and 48: “Everybody has their own MOunt Ev
Page 55: Name: Website: q What are their pro
Page 59 and 60: “Confidence is preparation. Every
Page 67 and 68: “The day you give up on your drea
Page 69 and 70: “Never give up on a dream just be
Page 73 and 74: “You are the only person on earth
Page 75 and 76: “The virtue lies in the struggle,
Page 77 and 78: “To anyone that ever told you you
Page 79 and 80: “If you spend too much time think
Page 91 and 92: “Don’t be afraid to give up the
Page 99 and 100: “Patience and time do more than s
Page 101 and 102: “Entrepreneurship is living a few
Page 105 and 106: “Be fearless in the oursuit of wh
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“Impossible only means you haven
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“Remember that guy that gave up?
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“Be sure to put your feet in the
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IDEA 4 | Put your idea under the mi
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q Who would you target: Age/Gender
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Name: Website: q What are their pro
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“You will never reach your destin
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“I am not a product of my circums
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“Do something today that your fut
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q Defi ne features: q Possible extr
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““The best time to plan a tree
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“Our goal is to make the best dev
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“Innovation distinguishes between
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“We become what we repeatedly do
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IDEA 5 | Put your idea under the mi
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q Who would you target: Age/Gender
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“Courage doesn’t mean you don
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“The struggles we endure today wi
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“The best preparation for tomorro
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