IPTV Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

IPTV is attracting significant corporate interest as a tool to communicate with employees, improve training,
satisfy compliance requirements, and reduce travel costs. Corporate entities and enterprises across the hospitality,
education, finance, media, energy, healthcare, and transport sectors use IPTV services and leverage it
to build additional revenue streams such as targeted advertising on demand video. These entities also use
IPTV solutions to distribute on demand content, events, archived and live news, company-wide briefings, the
employee desktops and public screens spread across their corporate network.
Growth of the IPTV market is also driven by factors such as the rising demand for video on demand, highdefinition
channels and hybrid services along with IPTV services. Instead of several driving factors, the IPTV
market faces several challenges especially in the developing regions such as lack of infrastructure to offer a
service free of delays and jitters, and maintaining the quality of IPTV services with the offered prices. In
regions such as MENA, there is very little local or regional premium content production, due to which most
shows are produced outside this region. Operators require huge investments to secure exclusive content,
which involves enormous effort on their part. This becomes cost inefficient adding further expense and becomes
a daunting issue, particularly considering the widespread practice of piracy in this region. Thus, protection
of content and the prevention of piracy remains a significant challenge for the operators.
The global IPTV market is fragmented and the revenue generated in the IPTV market is shared by the leading
players across the IPTV supply chain. It includes IPTV operators, software solution providers, middleware
providers, content delivery network providers, and set-top-box vendors. Some leading IPTV service providers
include China Telecom Corporation Limited, AT&T Inc., Orange S.A., Deutsche Telekom AG, NTT Communication,
Verizon Communications, Iliad S.A., Etisalat Group, and Century Link. IPTV is anticipated to
grow at a fast pace in the coming years. This is because the major telecommunication service providers are
exploring IPTV as a defensive measure against intrusion from conventional cable television service providers
and also as a new revenue opportunity.
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Asia Pacific, on the other hand, is anticipated to be the most rapidly developing regional IPTV market by
2020. Asia Pacific excluding Japan is projected to register at a remarkable 21.10% CAGR from 2014 to 2020.
The major contributors in this region are India, China, Indonesia, and South Korea, where expanding broadband
infrastructure, proliferation of IPTV subscribers, growth of the middle-income group, and declining
service cost have greatly supported the IPTV market.