ALISON
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1) It<br />
clearly answers "Who I am," "What I do," and/or "What<br />
can you (the visitor) do here."<br />
If you're a well-known brand or company (i.e., Coca Cola) you may be able to<br />
get away with not having to describe who you are and what you do; but the<br />
reality is, most businesses still need to answer these questions so that each<br />
visitor knows they are in the "right place."<br />
Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If<br />
visitors can't identify what it is you do within seconds, they won't stick around<br />
long.<br />
2) It resonates with the target audience.<br />
A homepage needs to be narrowly focused -- speaking to the right people in<br />
their language. The best homepages avoid "corporate gobbledygook," and<br />
eliminate the fluff.<br />
3) It communicates a compelling value proposition.<br />
When a visitor arrives on your homepage, it needs to compel them to stick<br />
around. The homepage is the best place to nail your value proposition so that
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