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'Focus' (Jiaodian Fangtan) and the Changes in the Chinese ...

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LI XIAOPING<br />

Henan <strong>and</strong> Anhui a year before. The ‘Focus’ reports had given him a strong<br />

impression as to what <strong>the</strong> government should do about it. Later, <strong>the</strong> government<br />

decided to appropriate over 100 billion yuan (RMB) to rebuild <strong>the</strong> electricity<br />

network <strong>in</strong> <strong>the</strong> countrysid e <strong>and</strong> to equalize <strong>the</strong> cost of electricity <strong>in</strong> rural areas with<br />

<strong>the</strong> price that people were charged <strong>in</strong> <strong>the</strong> cities.<br />

The chang<strong>in</strong>g role of <strong>the</strong> media<br />

Social changes<br />

Cases abound that <strong>the</strong> media has functioned as an effective watchdog aga<strong>in</strong>st<br />

corruption, sometimes called Ch<strong>in</strong>a’s Number One problem. There is a Ch<strong>in</strong>ese<br />

say<strong>in</strong>g that ‘13 m<strong>in</strong>utes of television broadcast redresses 10 years of grievance’,<br />

referr<strong>in</strong>g to <strong>the</strong> impact of <strong>the</strong> daily ‘Focus’ <strong>in</strong> help<strong>in</strong>g to deal with problems<br />

unresolved for decades. It helps galvanize more public debate <strong>and</strong> subsequently<br />

pressure on government to tackle <strong>the</strong> problem after it is made public. People<br />

criticized similar wrongdo<strong>in</strong>gs <strong>and</strong> vented <strong>the</strong>ir resentment about corruption.<br />

As a result of more public debate, people have a greater <strong>and</strong> clearer sense of <strong>the</strong>ir<br />

rights, obligations <strong>and</strong> responsibilitie s as well as common values of society.<br />

However, compared to people <strong>in</strong> Europe <strong>and</strong> <strong>the</strong> United States, <strong>the</strong> education level<br />

of ord<strong>in</strong>ary people <strong>in</strong> Ch<strong>in</strong>a is relatively low. Accord<strong>in</strong>g to a recent of� cial census,<br />

<strong>the</strong> illiteracy rate among those over 15 years old <strong>in</strong> <strong>the</strong> total population is now<br />

6.72%, represent<strong>in</strong>g 87 million people. For example, one of <strong>the</strong> most successful<br />

Ch<strong>in</strong>ese enterprises ‘<strong>the</strong> Haier Group Company’, had an <strong>in</strong>structive experience<br />

when educat<strong>in</strong>g <strong>and</strong> tra<strong>in</strong><strong>in</strong>g its workers who came from rural areas. When <strong>the</strong>y<br />

� rst came to be tra<strong>in</strong>ed, <strong>the</strong>re was a slogan on <strong>the</strong> wall of <strong>the</strong>ir workplace—‘No<br />

excretion <strong>in</strong> open space’. This vividly re� ected <strong>the</strong> workers’ civilization level at<br />

that time but it was precisely those workers who produced very high quality goods<br />

after be<strong>in</strong>g well educated <strong>and</strong> tra<strong>in</strong>ed; <strong>the</strong>ir products ga<strong>in</strong>ed a positive reputation<br />

<strong>and</strong> <strong>the</strong> company had ‘$5 billion sales worldwide <strong>and</strong> a stranglehold on <strong>the</strong> Ch<strong>in</strong>a<br />

market’. This demonstrates that <strong>the</strong> Ch<strong>in</strong>ese people need time to be educated<br />

gradually to achieve more socially acceptable habits <strong>and</strong> to heighten <strong>the</strong>ir civilization<br />

level. As Ch<strong>in</strong>ese Canadian scholar Zhao Yuezhi po<strong>in</strong>ts out,<br />

Watchdog journalism presupposes <strong>and</strong> helps to constitute basic ideological assumptions<br />

about <strong>the</strong> emerg<strong>in</strong>g social order—what are its rules, what is acceptable behavior,<br />

<strong>and</strong> who are <strong>the</strong> good guys <strong>and</strong> bad guys. 10<br />

In addition to its news ga<strong>the</strong>r<strong>in</strong>g <strong>and</strong> report<strong>in</strong>g function, media plays <strong>the</strong> role of<br />

a campaigner for social justice. There is a say<strong>in</strong>g among ‘Focus’ fans that ‘Focus<br />

is our courtroom to argue aga<strong>in</strong>st bully of� cials’. This very statement reveals <strong>the</strong><br />

serious problems endemic <strong>in</strong> Ch<strong>in</strong>a <strong>and</strong> how <strong>the</strong> media is <strong>in</strong>creas<strong>in</strong>gly a factor <strong>in</strong><br />

<strong>the</strong> resolution of those problems. As Chen Xiaowei, <strong>the</strong> former CCTV anchorwoman<br />

on ‘Sunday Topics’ po<strong>in</strong>ts out:<br />

10. Zhao Yuezhi, ‘Watchdogs on party leashes? Contexts <strong>and</strong> implications of <strong>in</strong>vestigative journalism <strong>in</strong> post-Deng<br />

Ch<strong>in</strong>a’, Journalism Studies 1, (November 2000), pp. 577–597.<br />

26

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