Prospectus_work progress

BCU PROGRAM PROSPECTUS BCU PROGRAM PROSPECTUS
verview Course Overview
nal business The international environment business is rapidly environment changing is rapidly changing
t market and reality a different is emerging. market As reality a student is emerging. of today As and a student of today and
e future, manager you need of to the adapt future, and you adopt need flexible to adapt patterns and adopt of flexible patterns of
behaviour thinking to succeed and behaviour as a global to manager succeed of as tomorrow. a global manager of tomorrow.
aster of Business The International Administration Master (IMBA) of Business has been Administration designed with (IMBA) this in has been designed with this in
in detail the mind, nature as it and explores implications in detail of the nature changes and in implications the business of the changes in the business
environment.
e Modules Programme Modules
arketing Managing Marketing
Managing Financial Marketing, Performance Managing Financial Performance
eople and Organizations Managing People and Organizations
and Process Management Operations and Process Management
d Managing Strategically Thinking and Managing Strategically
al ManagementInternational Management
urship and Business Entrepreneurship Venturing and Business Venturing
and Change Management Innovations and Change Management
al Marketing International Marketing
d Project / Dissertation Work Based Project / Dissertation
e Structure Programme Structure
ted throughout Guided by your and supported tutor, you will throughout build your by own your personal tutor, you programme will build your of study, own personal programme of study,
nstrates to which employers clearly your demonstrates business strengths. to employers You will your benefit business from strengths. the close You will benefit from the close
ho can share attention a vast range of staff of who knowledge can share from a vast their range own extensive of knowledge industry from experia
timetable ence chosen You will to suit follow your a needs timetable with chosen a high to level suit of your individual needs support, with a high level of individual support,
their own extensive industry experi-
ules from a studying choice of eight at least modules 16 with from assessment a choice of taking at least place 16 with at the assessment end of each taking place at the end of each
City Business term. School Birmingham collaborates City Business closely with School industry, collaborates which means closely your with course industry, which means your course
ibility and practical has currency, business credibility relevance and On practical completion, business you relevance will have the On option completion, of you will have the option of
tgraduate study progressing through to Birmingham postgraduate City study Business through School’s Birmingham outstanding City Business portfolio School’s of outstanding portfolio of
courses. MA, MSc and MBA courses.
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