The Partner Channel Magazine Summer 2017

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MARKETING LIVING IN THE ZOG story by ADRIANNE MACHINA illustration by DAVE SWANG I want to make the word ZOG your favorite new phrase. »» Is this really your ZOG? »» What’s your ZOG? »» My ZOG is …. No, ZOG is not a cool-kid texting thing. ZOG STANDS FOR ZONE OF GENIUS Living in the ZOG is a way of creating your life so that you maximize your personal fulfillment while forging deeper connections with family, friends, clients, employees, and employers. Zone of Genius is a term coined by Gay Hendricks in his book “The Big Leap,” which has become one of my favorite business books. I’m committing to re-reading it once a year until I have mastered living in my Zone of Genius. You know you are in the ZOG when you get into a creative flow. Time melts away. You are doing work that is fulfilling and meaningful to you. You can create success in multiple areas of your life. HOW WE SABOTAGE OUR SUCCESS The premise of “The Big Leap” and Zone of Genius concept is that we only have so much tolerance for feeling good, what Hendricks calls an “upper limit problem.” Just as we have a weight set point and a financial set point, we have a “feeling good” set point. As a result, when things start going well in our lives and we approach our upper limit, we bring ourselves back down to our comfort level by sabotaging our efforts, usually completely unconsciously. We forego happiness for comfort. We may think we want success, but we don’t know what that looks or feels like. We know what our lives look like today, and we grow comfortable with what we already have. That’s why people who lose weight often gain it back. Even when people experience success in one area, they may experience a breakdown in another area. For example, many people achieve business success, but then they sabotage their health by drinking too much or neglecting their personal relationships. IS THIS AN UPPER LIMIT PROBLEM? »» Have you ever promoted a great employee, only to watch him/her flounder? »» Ever had a super successful day at the office, and somehow, despite your good mood, you end up in a big fight with your spouse? »» Have you ever been presented with a major opportunity, only to get sick at the absolutely worst time? 22 SUMMER 2017 | THEPARTNERCHANNEL.COM
THEPARTNERCHANNEL.COM | SUMMER 2017 23
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Page 27 and 28: PHONE 844-582-8883 EMAIL Tom.mescal
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