BEYOND BORDERS JUN 17

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Sujil Chandra Bose
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NEW BEGINNINGS
CCCI LAUNCHES B>FRESH
B>FRESH is an urban green initiative launched by CCCI
to promote organic food culture in the towns and cities
where access to organically produced vegetables and
fruits are limited.
The program intends to run promotions, newsletters,
audio and video guidance and webinars by experts who
have researched on the subject extensively. The
campaigns led by these experts will create a new urban
audience who would be inspired to hear the stories of
how people have converted their Terraces and
backyards into farms without disturbing their
environment or comforts.
CCCI, being the global body is it, with a program that
intends to run millions of miles across the world, will be
the first of the Green orchestra it plans to promote - in
the process, securing the planet with more greenery,
more vegetation, clean environment, pure air aided by
sufficient energy and water to support the population
that currently finds huge shortages in towns and cities
across the globe. The effort will also see substantial
reduction in carbon emissions, a major scourge that
threatens life in modern times.
A CCCI Official Release
International Secretariat