EMagazine July 2017

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Sunday Selfie Sunday (#SelfieSunday) Sundays are not immune to social media trends. #SelfieSunday encourages sharing photos of what’s happening in your world. Use this tag to share more about your business, your employees or showcase a valued customer. These social media trends are a way for businesses to engage with fans on social media using common topics to start conversations. Using trendy hashtags tells followers you’re up to date on the industry and enjoy conversing with them.
SNAPCHAT LETS YOU CREATE CUSTOM GEOFILTERS STRAIGHT FROM ITS APP A little over a week after Snapchat released Snap Map — a location-based feature that shows users where their Snapchat friends are and events going on around them — the company has Why its matters? introduced a new way to create custom geofilters. Snapchatters can now submit tons of designs for any event through the app on their phones. Have an event coming up that you will broadcast on snapchat? You can now easily create custom geofilters through the app’s settings tool to use on photo. Although custom Snapchat geofilters themselves are not new to the app, the process has now definitely become easier. If you wanted to create one prior to the new feature, you had to go through its “On-Demand Geofilters” website and submit the design using one of the existing templates or one you made yourself using an image editor like Photoshop. Instead of going through a web browser, users can now create the geofilters easily through Snapchat’s built-in mobile creative studio that lets you add filters, text, stickers, and Bitmojis. Once you are satisfied with the filter, you can choose where and when you want it to appear.
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