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Hand Embroidery Textile Art - Student

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C E L E B R A T I O N<br />

T H E B R I E F<br />

Of course no CELEBRATION would be complete without an element of FUN and PLAY. This brief asks you to use ‘play’ to celebrate and express your<br />

personal creativity. Explore the balance between tradition and forward thinking, contrasting and embracing both heritage and innovation in a<br />

celebratory and creative way. Create you own response to the desire for the playful and unexpected.<br />

“In a world of austerity and grown up responsibility, we are seeing the increasing desire to let go, to let loose and indulge in childlike freedom or sheer<br />

hedonistic joy… in a turbulent and ever more serious world, there is a craving for silliness and outright frivolity.<br />

People are seeking occasions that allow them to let go of all responsibilities and inhibitions, and embrace outlandish hedonism.”<br />

Barkworth, H. (2014)<br />

http://www.forbes.com/sites/onmarketing/2014/02/04/sixtrendsthatwillshapeconsumerbehaviorthisyear Forbes<br />

This celebration and expression of embroidery in response to the brief will be towards textile art or fashion and may choose to also embrace CAD<br />

machine embroidery within these categories.

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