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Is it seasonal? ___Yes ___No<br />

Is your niche a fad, trend, stable or growing market?<br />

___Fad ___Trend ___Stable ___Growing Market<br />

How often will you have to redesign your product or bring<br />

in new products? ___Never ___Yearly ___Multiple times per year<br />

Is your product/service meant to be consumed or dis posed<br />

of after a certain period of time? ___Yes ___No<br />

Can you scale the business if demand increased<br />

significantly? ___Yes ___No<br />

Is your target audience easy to find? ___Yes ___No<br />

Is your product/service a “nice to have” or need?<br />

___Nice to have ___Need<br />

How will it add value to people’s lives:<br />

Does it already exist? If yes, how is the competition?<br />

___Low ___Medium ___High<br />

“Before you attack the porcupine, think of its quills.” -Ernest Agyeman

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