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1<br />
REAL 25 KENT ESTATE AVENUE SERVICES, WILLIAMSBURG 3 & 4 METROTECH | CUSHMAN RETAIL INITIATIVE & WAKEFIELD|<br />
CUSHMAN & WAKEFIELD
2<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
ONLY RETAIL IN WILLIAMSBURG<br />
LOCATED AT THE BOTTOM OF A<br />
400,000 SF OFFICE BLDG<br />
Table of Contents<br />
Williamsburg Retail Snapshot<br />
Accessibility & Transportation<br />
Neighborhood Developments<br />
Comparable Lease Transactions<br />
Vision Statement<br />
Project Description<br />
Merchandising Plan<br />
Inspiration<br />
Marketing & Leasing Strategy<br />
The Team<br />
3<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
WILLIAMSBURG RETAILERS<br />
TRENDY<br />
RESHAPING<br />
WILLIAMSBURG<br />
URBAN<br />
LIVING<br />
FIRST RATE<br />
RETAIL<br />
DESTINATION<br />
4<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
R FERRY<br />
EAST RIVER<br />
STATE PARK<br />
BROOKLYN SUMMER<br />
FLEA MARKET<br />
N. 6 TH STREET<br />
N. 5 TH STREET<br />
BUSHWICK<br />
INLET PARK<br />
RIVER STREET<br />
5<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD<br />
KENT AVENUE KENT AVENUE KENT AVENUE KENT AVENUE KENT AVENUE<br />
KENT AVENUE<br />
N. 13 TH STREET<br />
25<br />
KENT<br />
N. 12 TH STREET<br />
N. 11 TH STREET<br />
N. 10 TH STREET<br />
N. 9 TH STREET<br />
N. 8 TH STREET<br />
BEDFORD AVENUE BEDFORD AVENUE<br />
N. 6 TH STREET<br />
N. 5 TH STREET<br />
N. 4 TH STREET<br />
N. 3 RD STREET<br />
WYTHE AVENUE WYTHE AVENUE<br />
NITA NITA<br />
WYTHE AVENUE WYTHE AVENUE WYTHE AVENUE WYTHE AVENUE<br />
THE LIVING ROOM<br />
BROOKLYN DENIM CO.<br />
METROPOLITAN AVENUE METROPOLITAN AVENUE<br />
FELLOW BARBER<br />
GRADE COFFEE<br />
MIRANDA’S RESTAURANT<br />
BERRY STREET BERRY STREET<br />
BERRY STREET<br />
THE LEVEE<br />
BERRY STREET BERRY STREET BERRY STREET<br />
N. 12 TH STREET<br />
N. 11 TH STREET<br />
N. 10 TH STREET<br />
N. 9 TH STREET<br />
N. 8 TH STREET<br />
BEDFORD AVENUE<br />
COCORO<br />
BEDFORD<br />
SUMAC<br />
AVENUE<br />
NATURAL<br />
N. 6 TH STREET<br />
N. 5 TH STREET<br />
N. 4 TH STREET<br />
N. 3 RD STREET<br />
METROPOLITAN AVENUE<br />
THE BEDFORD<br />
LAGUNITAS<br />
ALLSWELL<br />
LIITLE AXE<br />
SOFT SPOT BAR<br />
RAFAELITO DELI<br />
AVRORA HARDWARE<br />
CORNER BARBER<br />
KASIA’S RESTAURANT<br />
VINNIE’S PIZZERIA<br />
EYECO<br />
THE STONE FLOWER<br />
BEDFORD GOURMET FOOD<br />
BEDFORD AVENUE BEDFORD AVENUE<br />
BEDFORD AVENUE BEDFORD AVENUE<br />
BEDFORD AVENUE<br />
BEDFORD FRUIT<br />
ORGANIC PLANET<br />
LUXEYE<br />
SUJO<br />
ANNA MARIA<br />
GOORIN HAT SHOP<br />
MCCARREN PARK<br />
METROPOLITAN AVENUE<br />
THE CRAIC<br />
MONK VINTAGE<br />
BUFFALO EXCHANGE<br />
TEA BEAR 506<br />
FADA<br />
MARTA’S CLEANER<br />
THE ABBEY<br />
THE BAKESHOP<br />
JOE’S BUSY GOURMET DELI<br />
N. 7 TH STREET N. 7 TH STREET<br />
N. 7 TH STREET<br />
N. 7 TH STREET<br />
ROSARITO FISH SHACK<br />
MILLENIUM MARKET<br />
ACQUA SANTA<br />
MAZELA TEQUILLA<br />
FORNINO<br />
RED, WHITE &<br />
SPIKE HILL BAGEL SMITH<br />
EL ALMACEN<br />
GREEN WINE &<br />
MIZU DOS TOROS<br />
TWO BOOTS NORTHSIDE PHARMACY<br />
SPIRITS<br />
DZIVPLA BLISS<br />
BROOKLYN JUNK<br />
NY MUFFINS SCHMACKARY'S<br />
MIYAKO<br />
SERRANO BROTHERS<br />
VERA CRUZ<br />
HANDSOME HANK’S<br />
FISH HUT<br />
FROLIC<br />
BROOKLYN<br />
BODYBURN<br />
ECO DOG NYC<br />
PIER WINES<br />
DELIO<br />
ORGANIC CLEANERS<br />
PUDGE KNUCKLES<br />
FABBRICA<br />
RESTAURANT & BAR<br />
BROOKLYN<br />
HARVEST MARKET<br />
MOLE<br />
KINFOLK<br />
ODD FELLOWS<br />
ICECREAM CO.<br />
THE IDES<br />
WILLIAMSBURG WATERFRONT<br />
CITI WINDOWS<br />
FRESH KILLS<br />
ARTIST<br />
FLEA MARKET<br />
MOCIUM<br />
REYNARD<br />
BAKED IN BROOKLYN<br />
OUTPUT<br />
VILLAIN<br />
CANTINAROYAL<br />
TREVOR HALL<br />
CUBANA SOCIAL<br />
BLACK BEAR BAR<br />
BAKERI<br />
D.O.C. WINE BAR<br />
WYTHE STUDIOS<br />
MATCHABAR<br />
HEATONIST<br />
POP FUZZ<br />
FAT GOOSE<br />
CAFE MOGADOR<br />
AD HOC<br />
GENTRY<br />
ZEN KICHI<br />
MIKEY’S HOOK UP<br />
GORBALS<br />
PROGRESSIVE PILATES<br />
BROOKLYN OENOLOGY<br />
SOULA<br />
LADIES AND GENTS SLAON<br />
EGG<br />
NITEHAWK CINEMA<br />
INTEGRAL CLINIC<br />
THE VALE<br />
SWEET WATER<br />
A&G MERCH<br />
SAPCE 88/URBAN OUTFIITERS<br />
NARCISSA<br />
THIS AND TAHT<br />
SEA THAI<br />
SWEETHAUS<br />
HOTEL DELMANO<br />
TEDDY’S<br />
THE BURGER GURU<br />
SEW TOP CLEANERS<br />
OREGANO<br />
SMOOCHI BABY<br />
JUNIPER<br />
METAL DIMENSIONS<br />
BEYOND METAL<br />
SWEETHAUS<br />
VIVA TORO<br />
RADEGAST HALL<br />
&BIERGARDEN<br />
RESIDENTIONAL<br />
CONSTRUCTION<br />
LAUNDROMAT<br />
CAFE COLETTE<br />
ANTICA PESA<br />
WEE BEE<br />
NORBU BIJOUX<br />
DNA<br />
CROSSROADS<br />
SODA POSH<br />
TOBY’S ESTATE<br />
PRINTHOUSE<br />
PURE LION LIGHTING<br />
BAY LEAF<br />
JULIETTE<br />
TTINY EMPIRE<br />
SHOE MARKEY<br />
PARKING<br />
MOETY - CONSTRUCTION<br />
NS REALTOR<br />
DIBLIO<br />
TWO DOOR TAVERN<br />
MANDELA<br />
JAZZ<br />
AREA KIDS<br />
AWOKE VINTAGE<br />
VERAMEAT<br />
TURKEY<br />
NEST TAVERN<br />
THE GIBSON<br />
SWEET CHICK<br />
VITTORIA CAFE<br />
PETER’S<br />
AN NHAU<br />
THE CHARLESTON<br />
BROOKLYN FOX<br />
LET’S GET LOST<br />
PINKYOTTO<br />
TAI THAI<br />
RED BOWL<br />
SEW GOOD CLEANERS<br />
JOE’S PIZZA<br />
COUTSHOP<br />
MINIMALL<br />
SOAP CHERIE<br />
SPOONBILL BOOKSELLERS<br />
BIDHI<br />
ID<br />
THE BEAN<br />
NUAS ALE HOUSE<br />
BEDFORD MEDICAL<br />
IN GOD WE TRUST<br />
TRIX<br />
NYC PET<br />
MIDORIYA<br />
EARWAX<br />
RECORDS<br />
PIEROGI GALLERY<br />
CHALK GYMS<br />
COLOSSAL MEDIA<br />
CORCORAN REAL ESTATE<br />
METROPOLITAN POOL<br />
OASIS<br />
KONTITORI<br />
UMAMI BURGER<br />
SWEETGREEN<br />
PARM<br />
KHIMS MILLENIUM MARKET<br />
QI<br />
MINI JAKE<br />
WILLY’S TOY BOX<br />
POPS<br />
ST. BALMAIN<br />
CUTLER<br />
NY MARSHAL ARTS<br />
SUN SHINE<br />
UVA WINES<br />
DAVEY’S ICE CREAM<br />
SPA BEDFORD N6<br />
AKO<br />
UNIQUE SHAPE SALON<br />
BROOKLYN SPECTACLES<br />
NAIL IT<br />
NORTHSIDE LUX AND SERVICES<br />
SENKO FUNERAL HOME<br />
MP TAVERNA<br />
NEST SEEKERS<br />
WILLIAMSBURG<br />
NORTHSIDE PRESCHOOL<br />
CONSTRUCTION<br />
SWEATSHOP NYC<br />
DRIGGS AVENUE DRIGGS AVENUE<br />
DRIGGS AVENUE DRIGGS AVENUE DRIGGS AVENUE<br />
WINE & LIQUOR<br />
FENAILLY<br />
N. 12 TH STREET<br />
BROOKLYN<br />
TRANSBORO<br />
FUEL OIL<br />
SOLFIRE<br />
CONCRETE WATER<br />
STRAWSER + SMITH<br />
ROSEMARYS<br />
LONE WORLD<br />
SAN LOCO<br />
SORT OF WINE BAR<br />
N. 11 TH STREET<br />
N. 10 TH STREET<br />
N. 9 TH STREET<br />
ORGANIC BROOKLYN<br />
PHARMACY<br />
N. 8 TH STREET<br />
N. 6 TH STREET<br />
N. 5 TH STREET<br />
N. 4 TH STREET<br />
METROPOLITAN AVENUE<br />
UNION AVENUE<br />
GREENHOUSE<br />
HOLISTIC<br />
WOODWORTH<br />
ELEMENTARY SCHOOL<br />
ROEBLING STREET ROEBLING STREET<br />
BAYARD STREET<br />
ROEBLING STREET<br />
STREET ROEBLING STREET ROEBLING STREET<br />
ROEBLING
ACCESSIBILITY & TRANSPORTATION<br />
SUBWAY<br />
L<br />
G<br />
M J Z<br />
Union Square to Bedford Av<br />
L<br />
9 min<br />
LIC (Court Square) to Nassau Av<br />
Downtown Brooklyn to Bedford Av<br />
G<br />
13 min<br />
20 min<br />
Chelsea/Meatpacking to Bedford Av<br />
Times Square to Site<br />
Flatiron District to Site<br />
L<br />
L<br />
20 min<br />
24 min<br />
20 min<br />
WALK<br />
Greenwich Village to Site<br />
Lower East Side to Site<br />
20 min<br />
30 min<br />
Bedford Av L stop to Site<br />
Nassau Av G stop to Site<br />
McCarren Park to Site<br />
Greenpoint Av G stop to Site<br />
Lorimer St L stop to Site<br />
9 min<br />
8 min<br />
3 min<br />
16 min<br />
15 min<br />
BIKE<br />
FERRY<br />
Williamsburg Bridge to Site<br />
Bedford Av L stop to Site<br />
Nassau Av G stop to Site<br />
Manhattan Av G stop to Site<br />
Lorimer St L stop to Site<br />
McCarren Park to Site<br />
8 min<br />
3 min<br />
4 min<br />
5 min<br />
5 min<br />
1 min<br />
BQE to Site<br />
Pulaski Bridge to Site<br />
Williamsburg Bridge to Site<br />
5 min<br />
6 min<br />
7 min<br />
6<br />
REAL ESTATE SERVICES, 3 & 4 METROTECH RETAIL INITIATIVE | CUSHMAN & WAKEFIELD
25<br />
KENT<br />
G<br />
NASSAU AV<br />
2,653,526 RIDERS PER YEAR<br />
L<br />
L<br />
BEDFORD AV<br />
9,214,395 RIDERS PER YEAR<br />
G<br />
L<br />
METROPOLITAN AV/LORIMER ST<br />
5,040,719 RIDERS PER YEAR<br />
M<br />
J<br />
Z<br />
G<br />
27,224 average<br />
daily weekday ridership<br />
7<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
NEIGHBORHOOD DEVELOPMENTS<br />
The William Vale<br />
55 Wythe Avenue<br />
21 floors, 183 guest rooms,<br />
25 suites and a rooftop pool<br />
19,000 sf of ground floor retail<br />
20,000 sf of lower level retail<br />
The Pod Hotel<br />
626 Driggs Avenue<br />
Designed by Garrison Architects<br />
Five-story hotel, spanning over<br />
100,000 sf, 255 guest rooms<br />
Approximately 12,800 sf of retail<br />
Expected completion 2016<br />
The Williamsburg Hotel<br />
96 Wythe Avenue<br />
Nine-story hotel, 160 guest rooms with<br />
seasonal restaurant and multiple bars<br />
Amenities include a 28 space<br />
parking lot, outdoor café and rooftop<br />
bar and pool<br />
Expected completion 2016<br />
The Hoxton<br />
97 Wythe Avenue<br />
Nine-story hotel, 175 guest rooms<br />
and 23 space parking lot<br />
Hotel will feature a restaurant and<br />
meeting spaces ran by Soho House Group<br />
Expected completion 2017<br />
Yotel Spearheaded by Synapse<br />
Development Group<br />
280 Meeker Avenue<br />
14-story building, 110 guest rooms<br />
and 6 to 8 condo apartments<br />
Amenities include rooftop garden and<br />
20,000 sf of retail at the base of the hotel<br />
Expected completion 2017<br />
Austin Nichols House<br />
184 Kent Avenue<br />
Kushner Companies, Rockpoint Group<br />
and LIVWRK residential development<br />
338 unit rental to condo conversion<br />
8<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
M500<br />
500 Metropolitan Avenue<br />
Chetrit Group’s hotel and residential<br />
development<br />
15-story building, 188 hotel rooms and<br />
59 apartments<br />
Amenities will include basketball<br />
court, tennis court and a ground floor<br />
swimming pool<br />
28 Roebling Street<br />
5 Floor, 58 unit residential development<br />
Will include 10,000 sf of commercial space<br />
Expected completion 2017<br />
According to hospitality<br />
research firm STR,<br />
Brooklyn will see at least<br />
991 new hotel rooms<br />
added in 2016.<br />
416-430 Kent Avenue<br />
Three 22-story towers<br />
857 rental apartments<br />
Development will feature a park and<br />
esplanade, rooftop pools, terraces<br />
and recreation rooms<br />
Domi<strong>no</strong> Sugar Factory<br />
Four 55-story buildings,<br />
over 2,300 apartments<br />
110,000 sf dedicated to affordable<br />
housing—approximately 700 units<br />
Expected completion 2017<br />
57 new condominium<br />
buildings containing<br />
1,464 units are in the<br />
pipeline for Williamsburg,<br />
according to an analysis by<br />
TRD of filings submitted to<br />
the Attorney General’s Office<br />
since 2014.<br />
Developers are also bringing<br />
995 rental units to<br />
Williamsburg in the<br />
next two years, according<br />
to a report.<br />
9<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
SELECT MARKET COMPARABLE LEASE TRANSACTIONS<br />
120 North 6th Street<br />
(Corner of Berry Street)<br />
2,500 SF Ground<br />
2,500 SF Lower Level<br />
2,500 SF Second Floor<br />
Starting Rent: $950,000 ($300 psf based on the Ground)<br />
Comments: Roof deck thrown in – newly re<strong>no</strong>vated space<br />
149 Kent Avenue<br />
(North 5th & 6th Streets)<br />
3,500 SF Ground Floor<br />
Starting Rent: $437,500 ($125 psf based on the Ground)<br />
Q2 2016<br />
Q3 2015<br />
193 Bedford Avenue<br />
(North 6th & 7th Streets)<br />
1,000 SF Ground Floor<br />
149 Kent Avenue<br />
(North 5th & 6th Streets)<br />
2,000 SF Ground Floor<br />
Starting Rent: $220,000 ($110 psf based on the Ground)<br />
Starting Rent: $276,000 ($276 psf based on the Ground)<br />
Q1 2016<br />
Comments: At lease execution<br />
Q2 2016<br />
149 Kent Avenue<br />
(North 5th & 6th Streets)<br />
2,000 SF Ground Floor<br />
Starting Rent: $220,000 ($110 psf based on the Ground)<br />
216 Bedford Avenue<br />
(NWC of North 5th Street)<br />
1,100 SF Ground Floor<br />
Starting Rent: $275,000 ($250 psf based on the Ground)<br />
Q3 2015<br />
Comments: At lease execution<br />
Q2 2016<br />
10<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
242 Bedford Avenue<br />
(North 3rd & 4th Streets)<br />
1,500 SF Ground Floor<br />
Starting Rent: $225,000 ($150 psf based on the Ground)<br />
154 North 7th Street<br />
(Bedford Avenue &<br />
Berry Street<br />
3,000 SF Ground Floor<br />
Q3 2015<br />
Starting Rent: $465,000 ($155 psf based on the Ground)<br />
Q2 2014<br />
185 Bedford Avenue<br />
(Corner of North 7th Street)<br />
2,500 SF Ground Floor<br />
Starting Rent: $462,000 ($185 psf based on the Ground)<br />
Q4 2013<br />
170 North 4th Street<br />
(Driggs & Bedford Avenue)<br />
1,500 SF Ground Floor<br />
Starting Rent: $127,500 ($85 psf based on the Ground)<br />
Q2 2014<br />
110 North 4th Street<br />
(Berry Street &<br />
Wythe Avenue)<br />
2,950 SF Ground Floor<br />
Starting Rent: $390,000 ($132 psf based on the Ground)<br />
Q4 2015<br />
204 Wythe Avenue<br />
(North 4th & 5th Streets)<br />
1,500 SF Ground Floor<br />
Starting Rent: $180,000 ($120 psf based on the Ground)<br />
Q2 2015<br />
212 Wythe Avenue<br />
(North 4th & 5th Streets)<br />
6,000 SF Ground Floor<br />
Starting Rent: $540,000 ($90 psf based on the Ground)<br />
Q2 2014<br />
646 Lorimer Street<br />
(Jackson & Withers Streets)<br />
4,500 SF Ground Floor<br />
Starting Rent: $450,000 ($100 psf based on the Ground)<br />
Comments: 6-month pop-up; over 10,500 SF of outdoor space<br />
11<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD<br />
Q4 2015
242 Bedford Avenue<br />
(North 3rd & 4th Street)<br />
3,000 SF Ground Floor<br />
Starting Rent: $450,000 ($150 psf based on the Ground)<br />
210 Bedford Avenue<br />
(North 5th & 6th Streets)<br />
880 SF Ground Floor<br />
Q1 2016<br />
Starting Rent: $210,320 SF ($239 psf based on the Ground)<br />
Q1 2014<br />
200 Kent Avenue<br />
(North 3rd &<br />
Metropolitan Avenue)<br />
17,000 SF Lower Level<br />
Starting Rent: $1,800,000 ($105 psf based on Lower Level)<br />
Comments: Lower Level space<br />
Q1 2016<br />
128 North 4th Street<br />
(Bedford Avenue & Berry St.)<br />
1,000 SF Ground Floor<br />
Starting Rent: $125,000 ($125 psf based on the Ground)<br />
Q3 2015<br />
35 Kent Avenue<br />
(North 11th & 12th Streets)<br />
40,000 SF Ground Floor<br />
Starting Rent: $960,000 ($24 psf blended)<br />
247 Bedford Avenue<br />
(North 3rd & 4th Street)<br />
12,000 SF Ground Floor<br />
4,000 SF Second Floor<br />
Comments: Photo Studio<br />
Q4 2014<br />
Starting Rent: $ 2,200,000 ($183 psf based on the Ground)<br />
Q3 2014<br />
93 North 6th Street<br />
(Wythe Avenue & Berry St.)<br />
3,625 SF Ground Floor<br />
2,000 SF Second Floor<br />
2,000 SF Basement<br />
Starting Rent: $700,000 ($193 psf based on the Ground)<br />
Q4 2015<br />
12<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD<br />
184 Kent Avenue<br />
(North 3rd & 4th Street)<br />
4,300 SF Ground Floor<br />
Starting Rent: $180,600 ($42 psf based on the Ground)<br />
Q4 2014
VISION STATEMENT<br />
12 ½ Street will be both a community center and<br />
a tourist destination. The thoroughfare connecting<br />
Wythe and Kent Avenues will be a mixing ground<br />
for local residents, tourists seeking an authentic<br />
Williamsburg experience, and the creative tenants<br />
in the office space above. Our carefully curated retail<br />
offering will be a one stop shop for all of Brooklyn’s<br />
best of food, fashion and flare.<br />
The building’s floor plan will echo this diversity,<br />
providing opportunities for tenants—ranging from<br />
local food in<strong>no</strong>vators to dining establishments—that<br />
value Williamsburg for its authentic loft feel and<br />
retailers whose style serves the trendsetters<br />
of the neighborhood.<br />
25 Kent will be an experience <strong>no</strong>t only tailor-made<br />
for Williamsburg’s unique demographic, but will be<br />
a trendsetter that will <strong>final</strong>ly fully encompass<br />
the 21st century’s blurred lines of eat, play, shop<br />
and work.<br />
13<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
14<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD
DESCRIPTION<br />
25 Kent Avenue will be the first iconic office building to be constructed<br />
in Williamsburg in decades. Covering the full block on Kent Avenue between<br />
North 12th and 13th Streets, this one-of-a-kind new development will be a<br />
nine-story, 480,000-square-foot office building that will include light<br />
manufacturing and creative space, retail and two public plazas. The building<br />
embodies the cultural shift that has been sparked by millennials<br />
throughout all sectors, but until <strong>no</strong>w has been without a home.<br />
While Williamsburg is established as a destination to live and play, until<br />
<strong>no</strong>w the work element of the live, work, play trifecta has been neglected.<br />
25 Kent will cater to TAMI tenants who already live in and love Williamsburg.<br />
The building will meet the wants and needs of local residents <strong>no</strong>t only<br />
during their work day, but transitioning into their nights and weekends.<br />
Furthermore, its ideal position between two of North Brooklyn’s most<br />
popular neighborhoods will bridge a much needed gap. 25 Kent embodies<br />
collaboration with its one of a kind office space and retail opportunities<br />
for both flagship and local independent shops. Furthermore, its in<strong>no</strong>vative<br />
design invites local residents, TAMI tenants and destination visitors into its<br />
central plaza, fostering their entrepreneurial spirit and creating a sense<br />
of community.<br />
15<br />
25 KENT AVENUE WILLIAMSBURG | CUSHMAN & WAKEFIELD<br />
The 40,000-square-feet retail landscape at 25 Kent will provide an<br />
unparalleled experience which will serve as a destination for residents<br />
and tourists, as well as an immediate amenity for the office population above<br />
and the surrounding neighborhood. The vision stems from a combination<br />
of a “Chelsea Market” and an “Industry City” inspired concept. Through an<br />
in<strong>no</strong>vative and inviting landscape, 25 Kent features a carefully curated mix<br />
of tenants, while tying in the area’s rich industrial heritage with the<br />
designated creative and interactive light industrial space. 25 Kent provides an<br />
opportunity like <strong>no</strong>ne other, shaping the way we live and work, <strong>no</strong>t just in<br />
Brooklyn but beyond.
GFL<br />
NORTH 13TH STREET<br />
KENT AVENUE<br />
OPEN<br />
PLAZA<br />
RETAIL<br />
DINING<br />
LOBBY<br />
access to<br />
office floors<br />
BEAUTY<br />
F & B F & B<br />
F & B<br />
F & B<br />
F & B<br />
F & B<br />
F & B<br />
GARAGE ENTRANCE<br />
12 1/2 STREET<br />
F & B<br />
DIVISIBLE DRY USE<br />
access to<br />
office floors<br />
LOBBY<br />
FITNESS/SCHOOL<br />
DINING<br />
RETAIL<br />
OPEN<br />
PLAZA<br />
WYTHE AVENUE<br />
NORTH 12TH STREET<br />
Plazas linked by an internal street creating additional retail frontage<br />
New construction provides for flexibility in accommodating tenant requirements<br />
Ability to curate an ideal<br />
retail landscape that will<br />
serve as a one stop shop<br />
for the office tenants above<br />
23-foot ceilings provide<br />
for selling lower Level and<br />
on-site parking
MERCHANDISING PLAN<br />
40,000 SF<br />
of total retail space<br />
Estimated<br />
delivery 2018<br />
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MERCHANDISING PLAN<br />
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Light<br />
Manufacturing Use
2FL<br />
NORTH 13TH STREET<br />
KENT AVENUE<br />
OPEN<br />
PLAZA<br />
OPEN<br />
PLAZA<br />
WYTHE AVENUE<br />
NORTH 12TH STREET<br />
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Retail opportunities adjacent to outdoor plazas provide<br />
for outdoor seating and increased visibility<br />
16-foot<br />
ceilings<br />
30-foot<br />
column spacing<br />
Retail frontage on<br />
N 12th & 13th Street<br />
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Direct access to office floors<br />
by two all glass lobbies<br />
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Office component provides for built-in customer base supporting<br />
a seven-day-a-week location<br />
Client: Heritage Equity Partners Title: Cafe<br />
Project: 25 Kent Avenue Review: Progress Rendering<br />
Date: January 11, 2016<br />
Agenda:<br />
Notes:<br />
05<br />
steelblue<br />
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INSPIRATION<br />
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MARKETING & LEASING STRATEGY<br />
TIMELINE<br />
1 2 3 4<br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR<br />
2016 2017 2018<br />
1<br />
Q2<br />
PHASE<br />
2<br />
Q3<br />
2016<br />
PHASE<br />
2016-<br />
Q2 2017<br />
PHASE<br />
3<br />
Q2<br />
2017-<br />
Q4 2017<br />
PHASE<br />
4Q1 2018<br />
PRE-MARKETING DUE<br />
DILIGENCE<br />
• Procure data to support<br />
retail positioning<br />
• Develop marketing<br />
materials<br />
• Establish asking terms<br />
• Identify prospect targets<br />
MARKETING/LOI’S<br />
• Commence formal<br />
marketing program<br />
beginning with tenant<br />
& broker outreach<br />
• Solicit proposals from<br />
targeted retailers<br />
LEASING/DEAL MAKING<br />
• Secure, negotiate &<br />
complete transaction with<br />
selected retailers<br />
DELIVERY OF POSSESSION<br />
• Deliver possession to<br />
tenants on or around<br />
Q1 2018 depending on<br />
updated construction<br />
timeline<br />
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2<br />
REAL ESTATE SERVICES, 3 & 25 4 METROTECH KENT AVENUE RETAIL WILLIAMSBURG INITIATIVE | CUSHMAN & WAKEFIELD<br />
MARKETING TOOLS<br />
Cushman & Wakefield will employ a multi-faceted marketing program to promote the premises in the most ideal way for its target<br />
market in order to cultivate qualified retail tenant prospects.<br />
DIRECT MARKETING<br />
SITE SIGNAGE<br />
RETAIL<br />
FOR LEASE<br />
DIANA BOUTROSS<br />
212 841 5097<br />
cushmanwakefield.com<br />
SOCIAL MEDIA<br />
TRADE<br />
CONVENTIONS<br />
(RECON, MAPIC,<br />
RETAIL WORLD SUMMIT)<br />
CUSTOM<br />
BROCHURE<br />
DIRECT MAIL &<br />
EFLYER CAMPAIGN<br />
DIGITAL<br />
ADVERTISING<br />
PUBLIC RELATIONS<br />
Overview of<br />
CORPORATE<br />
CAPABILITIES<br />
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TEAM BIOGRAPHIES<br />
DIANA D. BOUTROSS<br />
Executive Vice President<br />
Retail Services<br />
Diana Boutross joined Cushman & Wakefield in November 2015, bringing with her 20-years<br />
of experience in the real estate industry. She worked with Winick Realty Group, Murray Hill<br />
Properties, Tri-Star Properties and Aegis Properties – both in leasing and investment sales. Prior<br />
to her real estate career, Ms. Boutross worked for Dr. Henry A. Kissinger, former Secretary of<br />
State, as an Executive Assistant.<br />
Diana’s understanding of Ownership needs and tenant requirements has gained her a solid<br />
reputation among private investors, clients and within the real estate brokerage community.<br />
She recently completed a very complex transaction using all of her k<strong>no</strong>wledge and experience<br />
on West 34th Street, where she was involved in a property swap to complete an assemblage<br />
for retail and hotel development.<br />
Diana has successfully completed leasing transactions throughout the five boroughs, particularly<br />
concentrating on the Manhattan and Brooklyn Markets. She has been an integral part of changing<br />
markets, such as being the exclusive broker for the Trump Organization that redefined the Third<br />
Avenue retail corridor, and truly being a pioneer driving national and local retailers to Brooklyn<br />
and beyond.<br />
Diana serves on the REBNY Commercial Committees for Brooklyn and Queens helping to both<br />
publicize the New York City Outer Boroughs and to bring quality events and tenants to those markets.<br />
Clients Served<br />
Outback Steakhouse, World of Beer, Whole<br />
Foods, Starbucks Coffee Company, NY Sports<br />
Clubs, JPMorgan Chase Bank, Chipotle Mexican<br />
Grill in the outer boroughs, Bank of America,<br />
Organic Avenue, How Do You Roll, Khim’s<br />
Millennium Market, Nick Arrojo of TV’s “What<br />
Not To Wear”<br />
Major Transactions – Tenant<br />
• Starbucks Coffee Company, 80 store Outer<br />
Boroughs Roll out<br />
• Chipotle Mexican Grill, Outer Boroughs Roll<br />
out and development<br />
• The 1st Bright Horizons, Brooklyn NY -<br />
32,000 SF<br />
• The 1st Whole Foods in Brooklyn,<br />
Williamsburg – 36,000 SF<br />
• The 1st World of Beer in Chelsea NY, Outer<br />
Borough Roll Out – 3,500 SF<br />
• NY Sports Club, Queens, Brooklyn & Staten<br />
Island NY – 25,000 SF<br />
• Outback Steakhouse, Outer Boroughs –<br />
7,000 SF<br />
Professional Affiliations<br />
• Member, International Council of Shopping<br />
Centers<br />
• Real Estate Board of New York (REBNY)<br />
• AREW and Women in Real Estate<br />
Education<br />
Pace University, New York<br />
Major Transactions – Landlords/Investment<br />
Sales (Private Investors)<br />
• 1 East 42nd Street, New York, NY<br />
• 1 Flatbush Avenue, Brooklyn, NY<br />
• 6717 Fourth Avenue, Brooklyn NY<br />
• 1750 Forest Avenue, Staten Island, NY<br />
• UJA Building on West 59th Street, New York NY<br />
• 55 West 44th Street<br />
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Christopher C. Schwart joined Cushman & Wakefield Retail Services in 2009 and represents a<br />
number of Manhattan property Owners and retailers alike. Prior to joining C&W, Mr. Schwart was<br />
an Associate at Winick Realty Group, having been with the firm since 2006.<br />
CHRISTOPHER SCHWART<br />
Director<br />
Retail Services<br />
Mr. Schwart has represented many prominent New York property owners such as Boston<br />
Properties, The Blackstone Group, The Solow Building Company, Cohen Brothers Realty<br />
Corporation, Crown Acquisitions, Avalon Bay Communities, Monday Properties, J.D. Carlyle,<br />
Invesco, L3 Capital, Acadia Realty Trust, Carlyle Group, Paramount Group, ASB Real Estate<br />
Investments, JP Morgan Asset Management and Westbrook Partners as well as many other <strong>no</strong>ninstitutional<br />
and local Landlords.<br />
Some of Mr. Schwart’s recent transactions in which he was a member of the Landlord’s leasing<br />
team include, Joseph at 76 Greene Street, Patagonia Global Flagship at 72 Greene Street,<br />
Samsung Galaxy Studio at 130 Prince Street, Woolrich at 125 Wooster Street, Met Café at 510<br />
Madison Avenue, Seiko at 510 Madison, Urban Space at 230 Park Avenue, TD Bank at 555<br />
Madison Avenue, Fairway Market at Kips Bay, Fogo de Chao at 40 West 53rd Street, Zara at 222<br />
Broadway and Lululemon at 114 Fifth Avenue. In Williamsburg Brooklyn, Mr. Schwart recently<br />
represented a Landlord partnership in a lease transaction with Le Labo, an Estee Lauder<br />
Company, at 120 North 6th Street for their Flagship.<br />
In the Tenant representation area, Mr. Schwart most recently successfully negotiated leases for<br />
New York Flagship stores for Lillian August, Dr. Martens in both Soho and Union Square, Flexform<br />
S.p.A. and remains active with a number of other international, national, regional and local<br />
retailers in the Manhattan marketplace.<br />
In addition to leasing, Mr. Schwart recently represented Acadia Realty Trust in the purchase of a<br />
retail condominium in the Union Square marketplace and continues to advise property owners on<br />
various acquisitions throughout Manhattan.<br />
Mr. Schwart is a member of the Real Estate Board of New York and International Council of<br />
Shopping Centers.<br />
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Jordan Kaplan joined Cushman & Wakefield as an Associate of Retail Services in the spring 2016.<br />
He is based in Cushman & Wakefield’s Headquarters in Midtown and makes it a priority to work<br />
out of the firm’s Brooklyn office as much as possible. Mr. Kaplan’s focus is on strategic planning<br />
and execution of leasing strategies for various landlords and multinational retailers throughout<br />
New York City.<br />
JORDAN R. KAPLAN<br />
Associate<br />
Retail Services<br />
Prior to joining Cushman & Wakefield, he began his brokerage career at Midtown based<br />
Winick Realty Group. Mr. Kaplan worked closely with senior executives at the firm representing<br />
both landlord and tenants completing <strong>no</strong>table transactions throughout New York City totaling<br />
over 25,000 SF in just over two and half years.<br />
Mr. Kaplan is a member of the International Council of Shopping Centers (ICSC) and is a licensed<br />
Real Estate Salesperson. He currently resides in Northern New Jersey and enjoys playing and<br />
watching sports, such as hockey and baseball. Mr. Kaplan also co-founded the DZ Foundation,<br />
a 501(C)(3) charitable organization, which raises money towards finding a cure for Juvenile<br />
Diabetes. Founded in memory of Mr. Kaplan’s childhood best friend, the foundation gives out two<br />
scholarships each year to one male and one female student at Mr. Kaplan’s alma mater, Mahwah<br />
High School, who have demonstrated above and beyond leadership and plan to attend a fouryear<br />
accredited university.<br />
Nicole Mendelson joined Cushman & Wakefield as an Associate of Retail Services in the summer<br />
2015. She is based in Cushman & Wakefield’s Headquarters in Midtown.<br />
NICOLE MENDELSON<br />
Associate<br />
Retail Services<br />
Prior to joining Cushman & Wakefield, Nicole completed Macy’s Executive Development training<br />
program, a two month intensive training program in Buying and Planning. She spent the last<br />
three years working as an Assistant Buyer for Macys.com. At Macy’s, she was managed accounts<br />
for over 133 vendors across the United States. In addition to the extensive vendor matrix, these<br />
vendors spanned over a wide array of retail classifications. The k<strong>no</strong>wledge she acquired at Macy’s<br />
has afforded her a well rounded understanding of the retail marketplace and looks forward to<br />
applying her prior experience to the retail real estate industy.<br />
Nicole graduated Magma Cum Laude from Syracuse University, from the Whitman School of<br />
Management. She received a Bachelors of Science in both Retail Management and Marketing.<br />
Nicole was also into Beta Gamma Sigma, a premier ho<strong>no</strong>rs society recognizing business<br />
excellence. She is a member of the International Council of Shopping Centers (ICSC) and the Real<br />
Estate Board of New York (REBNY).<br />
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Molly Sandza joined Cushman & Wakefield as an Associate in the Professional Real Estate<br />
Program (PREP) in the fall of 2015. She is based in Cushman & Wakefield’s Headquarters<br />
in Midtown.<br />
MOLLY SANDZA<br />
Associate<br />
Retail Services<br />
Cushman & Wakefield’s Professional Real Estate Program is an intensive, 12-month rotational<br />
program designed for a selective group of graduates to begin their career in commercial real<br />
estate. The program is designed to provide a solid foundation for growth in the industry by<br />
having the associates rotate through different Cushman & Wakefield service lines to take on a<br />
wide-range of projects and network with professionals in the industry. Prior to joining the Retail<br />
Services group Molly rotated through Cushman & Wakefield’s Capital Markets group focusing<br />
in Investment Sales, and Cushman & Wakefield’s Valuation and Advisory Group focusing on<br />
appraising retail properties.<br />
Prior to Cushman & Wakefield Molly interned at Massey Knakal. During her time at Massey Knakal<br />
Molly worked on a small team where they built a comprehensive database of all of the retail<br />
spaces in Manhattan.<br />
Molly graduated from Brown University with a Bachelors of Arts in Architectural Studies. Molly<br />
was a member of Brown’s women’s rowing team where she was a runner-up to the national<br />
championship and All-American.<br />
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34<br />
CAPTURING THE INDUSTRIAL CHARACTER OF BROOKLYN,<br />
WHILE ADAPTING CONTEMPORARY TRENDS.<br />
REAL 25 KENT ESTATE AVENUE SERVICES, WILLIAMSBURG 3 & 4 METROTECH | CUSHMAN RETAIL INITIATIVE & WAKEFIELD| CUSHMAN & WAKEFIELD
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