Project Titan
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Introduction<br />
Recent activity at Apple has lead industry analysts to infer that<br />
Apple is preparing to enter the automobile industry. <strong>Project</strong> <strong>Titan</strong>,<br />
as it has been labeled, is expected to reach its finality in 2019-<br />
20. Speculation is that the vehicle will be semi-autonomous and<br />
will come with the celebrated user experience that has helped<br />
Apple rise to the top.<br />
The focus of this document is the design of the dashboard for<br />
Apple’s vehicle. Research into current and future automobile<br />
market trends set the framework for the design. Attention has been<br />
given to simplicity in the design of the user interface presenting the<br />
user with familiar controls while concealing certain information from<br />
the driver unless needed.<br />
3