03.08.2017 Views

Multimedia Chipsets Market to Score Higher in Handheld Devices Race

Leading companies in the multimedia chipsets market are currently witnessing a high demand for smartphones and other handheld and portable devices across the world. Users are not only demanding better quality of hardware components, but also demand them to be as cost-effective as possible. This drives the multimedia chipsets players into regular and intensive phases of research and development. As a result of the high rate of technological innovation, both players and consumers retain an improving quality of the devices as well as market revenue increments.


Leading companies in the multimedia chipsets market are currently witnessing a high demand for smartphones and other handheld and portable devices across the world. Users are not only demanding better quality of hardware components, but also demand them to be as cost-effective as possible. This drives the multimedia chipsets players into regular and intensive phases of research and development. As a result of the high rate of technological innovation, both players and consumers retain an improving quality of the devices as well as market revenue increments.

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Consumers have also expressed high demand for electronics devices capable of multitask<strong>in</strong>g. Most<br />

multitask<strong>in</strong>g components of a consumer’s usage <strong>in</strong>volve switch<strong>in</strong>g between different graphics on a<br />

device, which requires strong and stable graphics chipsets. The level of <strong>in</strong>novation is high among<br />

the three lead<strong>in</strong>g providers of graphics hardware – Intel, NVidia, and AMD. Each company holds a<br />

large number of users based on their difference <strong>in</strong> utility, preferences, and the company’s market<strong>in</strong>g<br />

strategies.<br />

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The key manufacturers of multimedia chipsets globally <strong>in</strong>clude AMD, Inc., Intel, NVidia, Realtek,<br />

Yamaha, Qualcomm, and Cirrus Logic, Inc.<br />

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